Desempeño CoN seNTIDo - PepsiCo
Desempeño CoN seNTIDo - PepsiCo
Desempeño CoN seNTIDo - PepsiCo
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Marketplace<br />
Encourage people to make informed choices<br />
and live healthier.<br />
Community<br />
Actively work with global and local partners to<br />
help address global nutrition challenges.<br />
% Global goals<br />
R Display calorie count and key nutrients on<br />
our food and beverage packaging by 2012.<br />
> MEXICO PROGRESS<br />
R We have developed an Iconographic Manual<br />
that allows us to communicate the contents<br />
of our products in a clear, simple and transparent<br />
manner for our consumers to identify<br />
portfolio improvements and make informed<br />
decisions.<br />
% Global goals<br />
R Invest in our business and research and development<br />
to expand our offerings of more<br />
affordable, nutritionally relevant products<br />
for underserved and lower-income communities.<br />
> MEXICO PROGRESS<br />
R We have invested in the Advanced Baking<br />
Center in Mexico City and the <strong>PepsiCo</strong><br />
Baking Innovation Center aiming to<br />
provide world class technical support for the<br />
research and development of new products<br />
and baking methods.<br />
R Advertise to children under 12 only products<br />
that meet our global science-based<br />
nutrition standards.<br />
R Increase the range of foods and beverages<br />
that offer solutions for managing calories,<br />
like portion sizes.<br />
R In Mexico, <strong>PepsiCo</strong> was one of the first companies<br />
to sign the Self-Regulation Agreement<br />
for Advertising of Foods and Non-alcoholic<br />
Beverages Directed to Children (PABI<br />
Code).<br />
R We enhanced our portfolio by developing<br />
the New School Portfolio which allowed us<br />
to be the first food and beverage company<br />
to have a product portfolio that complied<br />
and surpassed Phase I of the Guidelines<br />
to Sell and Distribute Food and Beverages<br />
in Schools before this action was effective<br />
(January 1st, 2011).<br />
R Expand <strong>PepsiCo</strong> Foundation and <strong>PepsiCo</strong><br />
corporate contribution initiatives to promote<br />
healthier communities, including<br />
enhancing diet and physical activity programs.<br />
R Integrate our policies and actions on human<br />
health, agriculture and the environment to<br />
make sure that they support each other.<br />
R Through Gamesa-Quaker Foundation in<br />
alliance with the organization Un Kilo de<br />
Ayuda we support an Integrated Program<br />
for Nutrition (IPN), which serves children<br />
under five years old with an integral nutrition<br />
program.<br />
In the indigenous shelters built by Sabritas<br />
Foundation, children learned about the<br />
relevance of a balanced diet and physical<br />
activity through the Vive Saludable Escuelas<br />
software.<br />
R We are deploying a sustainable agro project<br />
with small scale producers to promote the<br />
local production of high oleic sunflower oil.<br />
reporte DE SUSTENTABILIDAD PEPSICO mÉxico 2009-2010 | 29