Intimo più mare n° 204 - Luglio 2016

ENGLISH TRANSLATION
FAIRS on page 228
MODE CITY - INTERFILIÈRE
LYON SESSION
This long-established brand is marking an important anniversary:
the past, present and future of an industry icon
This edition Mode City will be returning to the Eurexpo facility in
Lyon. The fair will be kicking off a new Sportiv’ section, including
conferences and debates on this topic. Sportiv’ will be a sort of concept
store with an original inspiration designed to present a selection
design with technical features and devoted to those who enjoy
sports and athletic activities.
The some 400 collections will be broken down into six sections. Just
Fashion (the big fashion and sportswear as hats, costume jewelry,
beach towels, beach shoes and bags), Designer Labels (the luxury
and designer collections of intimate apparel and beachwear), The
Essentials & Cocooning (the indispensable brands of swimsuits,
beachwear prêt-à-porter, nighttime lingerie and leisurewear), Limited
Edition (the young designers of lingerie and beachwear), Super
Heroes (the men’s world, underwear, swimsuits and loungewear).
The program will be including three fashion shows a day and conferences.
The Trend Forum will be hosting ateliers in order to provide tips and
advice on the latest trends.
The Forum will also be hosting ateliers intended to provide tips
and advice on trends and merchandising, while within the context
of Sportiv’ there will be plenty of opportunities for participating in
meetings about the world of sportswear. In order to celebrate the
seventieth birthday of the bikini in style, Mode City has prepared
a program of parties and event. Be sure not to miss the exhibit of
the most outstanding swimsuit styles at the Sucrière from 10 to 24
July. The traditional Mode City and Interfilière party is slated to be
held on Sunday, 10 July. When it comes to Interfilière, some 280
exhibitors will be arrayed in seven areas: Lace, Embroidery, Fabrics,
Accessories, Textile Designers & Trends Agencies, Fibers, Sourcing,
the manufacturing plants.
The Interfilière show will be presenting three forum devoted to fabrics
and materials for autumn-winter 2017/18 and a preview for the
summer of 2018. At Interfilière there will be a major emphasis on
activewear, which will be the focus of the Forums and the various
conferences.
AN AWARD FOR LULI FAMA AND BRUGNOLI
Mode City and Interfilière presented the coveted Créateur de l’Année-Paris
Capitale de la Création award. When it comes to the Interfilière
show, the prize goes to Brugnoli, an outstanding family-run
firm, boasting more than seventy years of experience in the field of
fine fabrics. When it comes to Mode City, the Créateur de l’Année is
Luli Fama, a beachwear brand created by Lourdes Hanimian and
Augusto Hanimian in Miami.
MAREDAMARE - THE UNDERBEACH
THE NINTH EDITION IS BRIMMING WITH PROMISE
Kicking off the ninth edition of the Florentine fair which is featuring
all sorts of interesting new products and à-côté events galore
There will be more than 200 brands on display at the upcoming
session of Maredmare, slated to be held from 23 to 25 July at the
Fortezza da Basso facility in Florence. The organization, headed by
Alessandro Legnaioli, has announced that the firts-time attendees
and returning exhibitors will be posting a whopping increase of
25%, thus including Anjuna, Blumarine Beachwear, Cotton Club,
Diesel, Ory International and Save The Queen. “Each year the expectations
of exhibitors and buyers continues to mount”, Mr. Legnaioli
was pleased to announce, “and the manufacturers tend to
consider this particular fair not only as just another trade show, but a
welcome opportunity for comparing, discussing, showing their latest
collections and proudly revealing their new strategies and abilities
to the customers who, for their part, come to this show, obviously
to view the new collections, but also gain cutting-edge information
regarding trends, new professional tools. In regard to the events, no
one will want to miss the important anniversaries; firstly, the 70th
birthday of the bikini, then the 60th birthday of Gottex, and the 40th
anniversary ofi Lise Charmel - which is holding a big fashion show at
the fair -, and the 80th birthday of Imec, the most venerable of the
foundation garment manufacturers". This edition will be offering a
presentation of the trends for 2017 as interpreted by 5ForecaStore
(www.5forecastore.fashion) guidelines that will serve as points of
reference and inspiration for the fairgoers.
The Antica Sartoria brand will be presenting a fashion show-event
on 23 July. Given its scrupulous attention to the social media, the
fair could not help but host a famous blogger – this year it will be
none other than Agnese Scappini - and feature Digital, the virtual
fair which will enable people to view the products of display, walking
along the aisles and strolling into the stands from the comfort of their
home computers.
MODE LINGERIE & SWIM MOSCOW
BEYOND THE FAIR
Greater attention to the needs of retailers, with a selection of
tools for more effective selling: this is the mission of Eurovet as it
strives to transcend the role of mere fair provider and also serve
in the capacity of consultant.
In an environment of constant change in the fashion industry, manufacturers
must adapt and even change their business models. Even
though previously the product and brand were the priorities in all
strategy and communication, attention is now focused on customers.
Getting closer to their customers and helping them to improve
sales of their brand -this is the challenge of companies seeking new
ways to reach this objective, like Internet technology, multi-brand
stores, flagship stores, their own networks of stores. In line with this
trend, Eurovet now moves beyond its role as exhibition organizer
and provides support to exhibitors at Mode Lingerie&Swim Moscow
on the Russian market. So between the winter and summer sessions
of the Mode Lingerie&Swim Moscow exhibition, Eurovet managers
visit different regions of Russia and meet with independent
stores, wholesalers, multi-brand networks and department stores.
Between October 2014 and June 2016 Eurovet managers surveyed
39 cities and 180 companies. Visits like these not only help to attract
a greater number of visitors to exhibitions, but also help to
strengthen the positions of brands in different cities by presenting
them from a new angle, with Eurovet acting as an independent expert
in the lingerie industry.
In April 2016 Eurovet managers visited cities in Southern Russia:
Belgorod, Voronezh, Lipetsk, Volgograd, Saratov, Astrakhan,
Makhachkala, and Baku. With the new information acquired by Eurovet
about the situation in different regions of Russia and the needs
of all players on the Russian lingerie market, Eurovet prepares seminars,
conferences, master classes, attracts new exhibitors, and eagerly
looks forward to meeting you August 31 and September 1-3 at
the Mode Lingerie&Swim Moscow exhibition.