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swiss label - Com Consulting SA

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The Association for Industry in Ticino (AITI) is a private organisation based in Lugano, created in 1962 to promote and<br />

support industry in the canton of Ticino at an economic, social, cultural and political level. The AITI – headed by Daniele Lotti<br />

and directed by Stefano Modenini – is the main association for the industrial enterprises operating in the canton.<br />

The AITI includes 211 enterprises operating in the canton,<br />

132 of which are industrial, 69 in industrial services and<br />

10 trade associations. The affiliate companies constitute<br />

almost all businesses with more than 100 employees operating in<br />

Ticino, and provide employment to another 15,000 workers (13,000<br />

in the manufacturing sector and 2,000 in the service sector) and, with<br />

a turnover far exceeding 13 billion Swiss francs, they make up the<br />

major share of the canton’s industrial sector. This makes the AITI the<br />

most representative association of the entire industrial sector in<br />

Ticino. As such it includes companies with the longest tradition, the<br />

most innovative content and the greatest export orientation.<br />

AITI’s basic task is to support and defend, as well as to represent the<br />

prerogatives of its affiliate companies, thereby contributing to the<br />

process of industrial economic development and to protecting the<br />

structural conditions offered by the canton’s business environment.<br />

“Our industrial system,” explains Stefano Modenini, “is composed<br />

mainly of small and medium-sized enterprises with a strong export<br />

bias.” It represents the canton’s leading sector in terms of wealth<br />

creation, with around 21% of GDP. A fact that although maybe not<br />

widely known, is certainly direct evidence of the entrepreneurial spirit<br />

and operational capacity of the industrial companies established in the<br />

canton of Ticino. Indeed, these companies operate on the main global<br />

markets, some of them as world leaders.<br />

But exporting also means being exposed on the front line of fierce<br />

international competition. For this reason, the industrial sector in<br />

Ticino has always kept a close eye on the processes of opening markets<br />

and on the development of bilateral and multilateral relations with<br />

nations and organisations of particular relevance to Switzerland.<br />

The international reach of the industrial companies based in the<br />

canton of Ticino is experienced to the full by the Association; this<br />

dynamic has produced not only the experience that makes these<br />

companies welcome even in the most far-flung countries of the world,<br />

but also the ability to interpret the needs of companies wishing to set<br />

up in Ticino or already operating there.<br />

Swiss Label Ticino 2010<br />

AITI – Association for Industry in Ticino<br />

Industry in Ticino competes on a global scale<br />

Over the next few years, the AITI – which is due to celebrate its<br />

fiftieth anniversary in 2012 – will be called upon to intensify its efforts<br />

in representing the interests of industrial companies in the canton of<br />

Ticino to the best of its ability, not forgetting that the AITI also plays<br />

a public role in dialogue with institutions and countries. “There is no<br />

doubt,” declares director Modenini, “that responding to the needs of<br />

our own businesses must be our first priority.”<br />

One of the AITI’s next undertakings will be to make the characteristics<br />

and potentials of industry in the Ticino better known to the general<br />

public, with the aim in particular of attracting young people to the<br />

industrial professions. “People’s image of industry,” continues Modenini,<br />

“tends to be set in the past and no longer matches today’s reality, whereas<br />

in fact it includes as many modern and technologically advanced<br />

companies as businesses in the more traditional branches of industry.”<br />

There are plenty of uncertainties for the future, many of them linked<br />

to economic development, but industry in the canton of Ticino will not<br />

be caught unprepared. Technical skills and capacity, trustworthiness<br />

and reliability, recognition of the “Swiss made” brand abroad, technological<br />

innovation, competitive structural conditions on the ground,<br />

are all factors destined to enable companies to develop in synch with<br />

the expectations of markets.<br />

AITI – Associazione industrie ticinesi<br />

Corso Elvezia 16 – c.p. 5130 - CH-6901 Lugano<br />

Tel.: +41 (0)91 911 84 84 - Fax: +41 (0)91 923 46 36<br />

E-mail: info@aiti.ch - Website: www.aiti.ch<br />

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