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swiss label - Com Consulting SA

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© Erbicol<br />

Balerna – Ever since its foundation over half a century ago, in<br />

1950, Erbicol <strong>SA</strong> has been a growing success story in the watch<br />

industry. The company was founded by Giuseppe Romelli, and<br />

today the business is in the hands of the third generation of entrepreneurs.<br />

“The company’s main activity and core business remains the processing<br />

of synthetic rubies and white sapphires for the watch industry,” explains<br />

Sandro Gianella, manager and head of the research department at<br />

Erbicol. About ten years ago, the third generation of Romellis – the<br />

current general manager is Luca Romelli, Giuseppe’s nephew – began<br />

seeking a new direction for the business in order to provide continuity<br />

and ongoing development in the company’s processes and products.<br />

They therefore turned their attention to the study and research of new<br />

materials designed and developed on the basis of experience acquired<br />

over nearly six decades of machining extra hard materials. The result<br />

was ‘porous ceramics’, a material with a large number of applications,<br />

including in the emerging renewable energy industry.<br />

“The main application is in the production of electricity from solar<br />

heat, but also in classic combustion. With porous ceramics it is possible<br />

to obtain so-called ‘porous’ combustion, with the emission of 50% less<br />

carbon dioxide (CO2) and up to 90% less nitric oxide (NOx),”<br />

explains Gianella. “Our products – all of which are patented and lie at<br />

the cutting edge of technology,” he adds, “can be applied in any field<br />

in which heat is required, and since the production of heat has a cost<br />

Swiss Label Ticino 2010<br />

C O M PA N Y P RO F I L E<br />

Erbicol <strong>SA</strong>, from synthetic rubies<br />

to porous ceramics with applications<br />

in the clean energy sector<br />

in both economic and ecological terms, we aim to make this production<br />

as efficient as possible.”<br />

However, innovative products need more than the brilliant insight of<br />

an entrepreneur. They have to be studied and developed with great<br />

care. “Which is why we collaborate actively with Swiss and European<br />

universities and research centres as well as with many foreign companies<br />

working in various sectors,” says Sandro Gianella.<br />

There are currently five people working on the porous ceramics projects,<br />

but the intention is for this number to rise as the company tackles the<br />

challenges to come with due optimism.<br />

Erbicol Sa<br />

Viale Pereda 22 - CH-Switzerland<br />

Tel.: +41 (0)91 697 63 60 - Fax: +41 (0)91 697 63 69<br />

Website: www.erbicol.ch - E-mail: info@erbicol.ch<br />

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