Culture&Territories#3

CeiED | CULTURE & TERRITORY
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etc. During the development of the PAMUS, various workshops were
organized to create a common ground and vision. This was part of the
PAMUS ambition to understand sustainable mobility as a shared societal
responsibility.
– A formal commitment of local governments (cities), region and
the stakeholders to work towards common goals: cities and others
were asked to join efforts and work for common goals and a formal letter
was signed by all the Mayors of the sixteen cities in the region. These agreed
to work together towards sustainable mobility goals, improve the “status
quo” and go together for a “zero carbon region”. This disruptive attitude
represented a paradigm shift in transport and mobility governance in the
region: moving from a traditional silo-based way of planning mobility to an
integrative and collaborative approach.
– An integrated planning approach: the three teams, each one in charge
of one specific sub-regional PAMUS, were asked by AMAL to meet regularly
and to share information related to each sub-region such that a global
action plan for sustainable urban mobility in the region could be successfully
achieved. This effort avoided the temptation of each team to follow a silo
based approach and represented a key step for changing the default
working paradigm.
– An opportunity to use persuasive technologies to change travel
behavior: the PAMUS were understood as an opportunity to potentiate
the use of emerging technologies and services to enhance public participation
and promote quality of life goals.
In this chapter we concentrate on the persuasive technology component. As such, the
PAMUS process included the following:
– Data acquisition from STRAVA (STRAVA, 2016) on walking/cycling users
within the region. It comprised a four and five years span of data on pedestrian
and cycling of minute-by-minute traffic counts over all the segments of
the regional and local road network. Different types of users track their trips
and data (speed, route, etc.) with the Strava app on a smartphone or with a
GPS device.
– Technological services, by developing a platform to support communication
and data sharing with the public and the technical teams;
– Development of the app VAMUS as a tool to promote citizens’ participation
towards sustainable mobility goals. This app integrated all the public transport
supply in the region and acted as an incentive for users to voluntarily
change their habits regarding car use and shift to bus and cycle. At the same
time, each individual can act as a data provider and share their mobility
patterns with the users’ community.