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collection strike rates, which has proved<br />

beneficial to the collections process. This<br />

will be an area of continued focus, as it is<br />

crucial to the business.<br />

Customer service<br />

The implementation of a new front-end<br />

system (Ablink), has resulted in increased<br />

speed in capturing and processing of<br />

loans. The waiting time for clients before<br />

a loan is disbursed has been cut down,<br />

with a same day turnaround being<br />

achieved in many cases. A new version<br />

of Ablink is already being worked on to<br />

increase the processing efficiencies and<br />

further reduce the turnaround time.<br />

The bank also successfully implemented<br />

strategies to overcome high turnover of<br />

our mobile sales consultants.<br />

The consumer support Help Desk took<br />

up the challenge to increase efficiency<br />

and accountability to clients. As a result<br />

the turnaround time has improved from<br />

7-21 days to 48 hours for most categories<br />

of queries and clients are given written<br />

confirmation of having registered the<br />

complaint with a contact number for<br />

escalating their matter. In addition new<br />

targets that are in excess of international<br />

benchmarks have been set in the call<br />

centre.<br />

Pricing strategy<br />

<strong>African</strong> <strong>Bank</strong> Retail has expanded the<br />

skill set of its credit team to include<br />

individuals with experience and expertise<br />

in modelling and multivariate analysis.<br />

This move brings the ability to perform<br />

in-depth analysis, modelling and data<br />

mining to identify and capitalise on<br />

behavioural patterns and trends in a<br />

timely manner. <strong>African</strong> <strong>Bank</strong> Retail is<br />

moving to a risk-based pricing approach.<br />

Substantial analysis was previously<br />

performed to optimise pricing at a<br />

product level. The required models have<br />

now been constructed to implement riskbased<br />

pricing at the customer level and<br />

the approach will be implemented in the<br />

coming year.<br />

The year ahead<br />

A review of the business model is being<br />

undertaken to make it simpler and more<br />

cost efficient. With the many changes<br />

that have taken place over the past few<br />

years, the business needs to assess and<br />

re-engineer itself to be better placed to<br />

serve its clients.<br />

The division will also undertake a<br />

significant change management process<br />

to ensure that its employees understand<br />

the vision and the strategic direction of<br />

the company. More importantly, as the<br />

division believes that employees are its<br />

major assets, strategies to demonstrate<br />

that they are valued members of the<br />

<strong>African</strong> <strong>Bank</strong> family will be implemented.<br />

The division’s plans for the coming year<br />

include careful expansion into new<br />

markets. Several profitable segments<br />

outside its normal market have been<br />

identified and it will be cautiously testing<br />

into those populations. Considerable<br />

controls are in place to closely monitor<br />

performance. The next year will also see<br />

a focus on continued stability, further<br />

improving the turnaround times of<br />

disbursements to clients, improving the<br />

collection rates and looking for better<br />

methods of collecting, automating and<br />

simplification of processes where possible,<br />

further improvements in employment<br />

equity, and cost containment.<br />

39<br />

<strong>African</strong> <strong>Bank</strong> Investments Limited

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