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Newark, DE 19711 - University of Delaware Library Institutional ...

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Old Salem.<br />

The audience might typically include the following groups:<br />

School children<br />

College groups:<br />

0<br />

0<br />

0<br />

e<br />

(through high school)<br />

Architecture<br />

Botany<br />

Material Culture<br />

Decorative Arts<br />

History<br />

Horticulture<br />

Landscape Architecture<br />

Practicing Historians<br />

Home Gardeners<br />

Pr<strong>of</strong>essional Botanists and Horticulturists<br />

Senior Citizens<br />

"Casual Visitors"<br />

In addition to a general program <strong>of</strong> orientation and inter-<br />

pretation for all visitors to the gardens, special programs<br />

should be continually designed to fit the individual needs and<br />

interests <strong>of</strong> each <strong>of</strong> the above groups.<br />

Demographic information on the Old Salem visitor would be<br />

helpful in matching programs to the audience. Age, interests<br />

and hobbies, income level, education, length <strong>of</strong> visit, frequency<br />

<strong>of</strong> visits, distance traveled, visitor expectations and prefer-<br />

ences are all factors that need to be considered in the effort<br />

to match programs with the audience.<br />

Goals and Objectives<br />

The next step in the generation <strong>of</strong> a garden interpretive<br />

plan is to develop a set <strong>of</strong> goals and objectives. To quote<br />

William Alderson, "the advantages are clearly on the side <strong>of</strong><br />

developing a standard <strong>of</strong> interpretation aimed at a site's audi-<br />

ence and centered around -predetermined objectives concerning<br />

what facts visitors should learn and what ideas and concepts<br />

they should understand as a result <strong>of</strong> their visit to the site."<br />

These objectives are usually a combination <strong>of</strong> historical facts<br />

it is hoped visitors will learn and historical concepts pro-<br />

moted during their visit.<br />

To foster an understanding <strong>of</strong> the Moravians and their in-<br />

3

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