1What is online journalism? - Ayo Menulis FISIP UAJY
1What is online journalism? - Ayo Menulis FISIP UAJY
1What is online journalism? - Ayo Menulis FISIP UAJY
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7 Design<br />
your web<br />
resource<br />
‘Computer – take away two wrong answers and leave us<br />
with the right answer and the one remaining wrong answer<br />
please.’<br />
Chr<strong>is</strong> Tarrant, presenter of the TV quiz programme<br />
‘Who wants to be a millionaire’<br />
Bookshelves groan with the weight of opinion on web design. If<br />
you are looking for guidance, it can be a confusing and<br />
intimidating process. You may have climbed the mountain of<br />
information retrieval in Chapter 3. But now you are in a jungle, full<br />
of warring tribes. And you don’t even speak the language.<br />
Before we proceed, we had better get to know the natives.<br />
Conflicting views and common ground<br />
People are excited about web design. Consequently, they care and<br />
have strong, but sometimes conflicting, opinions. Th<strong>is</strong> <strong>is</strong> fine but<br />
can be confusing for the new arrival. Th<strong>is</strong> divergence of view <strong>is</strong><br />
often characterized as ‘art versus engineering’ or the ‘stuctural<strong>is</strong>ts<br />
versus the designers’. Note the ‘versus’.<br />
Take, for example, Jakob Nielsen. He <strong>is</strong> currently the best-known<br />
usability guru within the web world. An ‘evangel<strong>is</strong>t at heart’, he<br />
believes the primary function of a web resource <strong>is</strong> to meet the<br />
needs of the user as simply and speedily as possible. Content –
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