1What is online journalism? - Ayo Menulis FISIP UAJY

Design your web resource 175
Analysis and planning
Design
Implementation
Testing
Support
Figure 7.1: The various stages in building your site occur
concurrently rather than consecutively and will often also feel
and look like this.
difficult to define your readership. However, sites that try to, even
if they target several different user groups, are usually more
successful than those that do not. Some of the user differences are
specific (definably different user groups with different content
demands). Some of them are generic (some users will have lowgrade
browsers, but you do not know who or how many). Of
course, these differences overlap and will change.
So you must cater for the generic, but also focus on the specific.
What you cannot do is hit and hope.
You can break your potential user differences down into three
areas:
your users’ knowledge of the web;
any technological variations of user access; and
your users’ information requirements and interests.
Users’ knowledge of the web
Web users come in all shapes and sizes, with many different levels
of knowledge and sophistication. Accepting the limitations of