1What is online journalism? - Ayo Menulis FISIP UAJY

Online research and reporting 87
content creation, it must be directed by journalistic skills and
informed by your subject knowledge. For example, while conducting
this search you would also need to know that two Underwoods
played with Zappa – Ian and Ruth. So if you are looking for Ian you
need:
+zappa +“ian underwood”
Again, go to the source, Danny Sullivan, for more on this,
including a list of search engines that will support search engine
maths (most of them) and details of those where there may be
some anomalies.
Let’s now return briefly to George Boole. Search engine maths is
an implied Boolean Logic. It is not using the same terms as the
Boolean system (named after Boole, who was a nineteenth century
British mathematician), but it has the same results.
Boolean terms (or ‘operators’) include:
AND (same as +);
NOT (same as –);
OR (operated automatically by most search engines if you leave
a space between search words and mainly used for synonymous
terms, e.g. dogs OR canines would produce pages that
had references to dogs or canines or both).
There’s nothing wrong with using Boolean Logic but the term
itself can place a barrier between the uninitiated and attempts at
successful searching. It sounds mysterious, exotic even, but it’s
actually rather mundane, albeit useful. However, it does not
operate identically across the different search engines. Until you
know your favourite engine well enough to do advanced searches
with the right operators, why not try simple addition, subtraction
and multiplication?
Simple guiding principles for searching online
1 As noted above, stop and think about what you are looking for
before you touch a keyboard. Is it a general search or a specific
query? Do you want a particular document or details about a