1What is online journalism? - Ayo Menulis FISIP UAJY

198 Journalism Online
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how items are related spatially. If the result is misleading, adjust
the proximities.
Repetition – consistent use of layout, colour, typography,
navigation buttons, etc. throughout a site will ‘ground’ it and
help users to orientate themselves around it.
Contrast – this is required to pull readers into a page and guide
them through it. Contrasting type, colour, graphics, etc. will
provide a focal point and a visual hierarchy.
Lynch and Horton describe graphic design as ‘visual information
management’. Establishing a visual hierarchy will contribute to
this, emphasizing and, therefore, prioritizing information through,
for example, different sizes of type.
A page must also have visual balance. This can be symmetrical,
asymmetrical or radial. People usually find symmetrical balance
more appealing. This is why beginners often centre text, because
it pleases their eye, despite the problems it causes.
Heavy lines, large pictures and blocks of text all contribute to the
balance or imbalance of a page as well as the hierarchy. The size of
one element on a page in relation to the others is also a factor.
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Figure 7.5: When designing your page layout, consider the use of
contrast for effect.