1What is online journalism? - Ayo Menulis FISIP UAJY

192 Journalism Online
The four main types of content are:
static – any information that is unlikely to change, for example
contact details, site rules and codes of conduct;
dynamic – ‘what’s new’ sections, daily news and articles; links
and references;
functional – menus, navigation bars, etc.; and
interactive – e-mail, members’ areas, forms and scripts.
Eventually, your site structure will mature into a site map. At this
level of detail, it will be possible to spot content areas that will be
overloaded. These could be further sub-divided. It may also show
that your chosen structure is struggling to deliver your content
needs.
This is a good time to return to your mission statement and
check you have not lost sight of your goals. It is also time for a
reality check. Look again at your resources and ask yourself if you
really can build this site and, most importantly, run it. If the
answer is ‘Yes’, move on to the next phase.
Page inventories
Now that you have a mission, content inventory, content groupings
and site structure and map, it is time to start thinking about
what is going to appear on your web pages.
Note that this is not the same as thinking about what your pages
will finally look like. It is too early for that. Considering what will
be on each of your pages will, of course, influence the way it looks.
However, the reverse of this process is another matter entirely
and not recommended for news or information pages.
So let’s consider what is going to be on each page. You compiled
a story inventory when separating your information into chunks,
and a content inventory when structuring your site. Now you can
also try a page inventory.
So far, you broadly know the categories of information that will
appear in each page and you may even have some sample content.
If you were writing a book, that would be enough, and once the
content was finalized, you could move on to the design. However,