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1What is online journalism? - Ayo Menulis FISIP UAJY

1What is online journalism? - Ayo Menulis FISIP UAJY

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Design your web resource 187<br />

th<strong>is</strong> knowledge, you can employ another method of categorization,<br />

described by Rosenfeld and Morville as ‘organization schemes’.<br />

They identify two kinds:<br />

exact, for example alphabetical, chronological and geographical<br />

– these suit users who know exactly what they are looking for<br />

and what it will be called, but are less helpful for those who do<br />

not; and<br />

ambiguous, th<strong>is</strong> <strong>is</strong> by topic (e.g. the phone book yellow pages),<br />

by task (e.g. booking different types of holiday) or by user<br />

group (where you have two or more d<strong>is</strong>tinct user groups with<br />

different requirements, you can group the content to suit<br />

them).<br />

As Rosenfeld and Morville acknowledge, ambiguous organization<br />

schemes are the most difficult but can be the most useful,<br />

particularly for those users who do not know exactly what they are<br />

looking for:<br />

In an ambiguous organization scheme, someone other than<br />

the user has made an intellectual dec<strong>is</strong>ion to group items<br />

together. Th<strong>is</strong> grouping of related items supports an associative<br />

learning process that may enable the user to make new<br />

connections and reach better conclusions. While ambiguous<br />

organization schemes require more work and introduce a<br />

messy element of subjectivity, they often prove more valuable<br />

to their user than exact schemes.<br />

You should also remember that your users are not a static entity.<br />

If they like what they see, they will come back. Yet, when they<br />

return, they will be different users, more knowledgeable because<br />

of their initial v<strong>is</strong>it. So you have to consider grouping information<br />

and providing levels of access that will sat<strong>is</strong>fy the changing<br />

knowledge and needs of the users.<br />

As David Siegel (1997) puts it:<br />

Information designers talk about granularity – putting just the<br />

right amount of information in front of the user at any one

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