1What is online journalism? - Ayo Menulis FISIP UAJY

14 Journalism Online
Figure 1.5: Commercial organizations, such as car manufacturers, advise
and sell direct online. (Web page reproduced courtesy of Ford.)
E-mail has several distinctive qualities:
speed – you can type a message and send it very quickly, ranging
from the instantaneous to the relatively fast depending on
connection times;
reach – it is global and yet personal; it is not unknown for the big
players like Bill Gates to answer their e-mails personally;
versatility – you can send charts and graphics as well as text by
e-mail;
responsiveness – most people still tend to read their e-mails,
despite bulging mailboxes and there is a better chance of a reply
because it is so easy to tap out the message then hit the send
key;
flexibility – you can send the same message instantaneously to as
many people as you want; and
accountability – you can set your e-mail up to tell you not only if
someone has received the message, but if someone has read it.
E-mail is now everywhere, and not only via the PC and modem.
Mobile phones can be used for text messages. Finland is the