1What is online journalism? - Ayo Menulis FISIP UAJY

Design your web resource 181
Figure 7.2: The plan for your site design must be built on an
analysis of key elements such as the site’s purpose and
audience.
Missions tend to be broad statements, maybe only two or three
sentences. Is this appropriate for your web project? Well, yes and
no. If you set too many specific goals at the outset, they can later
become hurdles that are difficult to negotiate. A mission statement
provides a flexible enough starting point and reference point. From
here on in, you have to monitor just where the process takes you.
You will have to constantly refine and re-assess your ideas in the
light of your original mission, which in turn may require fine tuning
to ensure the relevance and viability of the final product.
So constant evaluation and some flexibility are important.
However, you also need precision to manage the project, with
provision for how long it will take and how any success will be
measured. Thus, additional documentation will be required along
the way. As Lynch and Horton (1999) remark:
Building a web site is an ongoing process, not a one-time
project with static content. Long-term editorial management
and technical maintenance must be covered in your budget
and production plans for the site.
Such documentation enters the realms of project management,
which is also beyond the scope of this book. However, it is worth