1What is online journalism? - Ayo Menulis FISIP UAJY

76 Journalism Online
Search engines also have different features. They are too many
and varied to describe here, but again the lesson is clear. Find out
about your search engine. The few examples below illustrate the
very different features you can now find on search engines.
Google ranks its search returns by calculating how often pages
have been linked to other popular sites, rather than just how
often the key search word or phrase appears on the pages in
question.
Ask Jeeves (which in fact is a meta search engine – see below)
has a vast library of questions to which it knows the ‘answer’ in
terms of a search return. It allows you to put a question in plain
English, rather than entering key words or phrases, and then
tries to match your question to one of its own answers.
Users of Northern Light can search not only the web database
but also its own online business library (but you pay for articles
from this special section).
Figure 3.1: Google is one of the best search engines. Note the simplicity
of the initial interface, inviting you to try the search function. However,
your results will depend on how well you refine your search request.
(Google Brand Features are trademarks of Google, Inc.)