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Evaluative Meanings and Disciplinary Values - eTheses Repository ...

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it seems that researchers in business studies -of-<br />

assumptions that are so common in (some branches of) applied linguistics <strong>and</strong> the social<br />

sciences more generally. It may be the case that they prefer to see individual companies (or<br />

even small groups of companies) as case studies rather than as representative samples of the<br />

population of businesses in any given economy in general.<br />

8.3.2. Wisdom<br />

We now turn to the other group of appreciation meanings, the WISDOM group. As discussed<br />

earlier, this group indicates how knowledgeable, smart or sophisticated someone is<br />

concerning something. In particular, this group is expressed by the adjective knowledgeable in<br />

A DJ about N, namely the LSP knowledgeable about N. Interestingly, this group occurs only<br />

in BC (i.e. 0 in ALC; 11 in BC). The qualitative finding for this group is that business studies<br />

is likely to use this phraseology to particularize the specific ability of a person or group of<br />

people.<br />

To illustrate this, consider the following exp<strong>and</strong>ed concordance lines from the BC<br />

data:<br />

Wang <strong>and</strong> Dewhirst (1992) found that outside directors are very committed to representing various<br />

stakeholders, beyond just the stockholders. As a result they tend to be sensitive to environmental issues,<br />

women <strong>and</strong> minorities, <strong>and</strong> employees. They are also more likely to be knowledgeable about issues<br />

facing the firm <strong>and</strong> comply with legal requirements in order to avoid penalties <strong>and</strong> negative public<br />

relations (BC: Strategy2005_3)<br />

96 percent of corporate tax directors ... stated their CEO was not very knowledgeable about [tax]<br />

issues reflected in the corporate tax return (BC: Management2004_5)<br />

However, a firm may be able to minimize these costs by placing a subsidiary manager who is: (1)<br />

knowledgeable about corporate quality expectations (BC: Management2005_3)<br />

Customers who have banked with CCB for less than one year are more knowledgeable about loans<br />

than those who have been with the bank for more than one year. (BC: Marketing2004_7)<br />

It's a studied, thoughtful book by an author who is equally knowledgeable about both past <strong>and</strong> present<br />

trends in business. (BC: Strategy2002_32)<br />

As can be seen, this LSP evaluates the capability <strong>and</strong> knowledge of executives such as CEOs,<br />

directors or managers in most cases. However, it is also used to identify the characteristics of<br />

customers <strong>and</strong> to offer positive evaluations of the knowledge of the authors of particular<br />

151

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