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Evaluative Meanings and Disciplinary Values - eTheses Repository ...

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6.3. Conclusion<br />

This chapter presented a case study analysis focusing on the pattern A DJ about N. It is hoped<br />

that this case study has helped to cast light on the analytical procedures that yielded the results<br />

that will be reported in the following chapters. I also hope to have presented examples which<br />

show the particular benefits of both quantitative <strong>and</strong> qualitative approaches to analysis. The<br />

advantage of correspondence analysis is that it is able to discover significant differences in<br />

pattern usage across corpora without any biasing or intervention on the part of the human<br />

analyst. The advantage of qualitative, concordance-based discourse analysis is that it reveals<br />

distinct (but often extremely subtle) semantic differences in the way in whi<br />

<br />

that the ostensible evaluative polarity of certain adjectives is often very different from the<br />

actual evaluative polarity expressed by the phraseological pattern in which the adjective<br />

occurs.<br />

In the following chapters, I will present the results of my quantitative data analysis<br />

<strong>and</strong> qualitative discourse analysis for all of the variant forms of the pattern A DJ PR EP N in<br />

detail. I will then generalize my findings <strong>and</strong> come to some general conclusions as to what my<br />

findings tell us about the disciplinary cultures of applied linguistics <strong>and</strong> business studies.<br />

86

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