Download the file. - Groupe Seb
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Growth<br />
Strategy 21<br />
ageing population; ecology and sustainable development and smart<br />
systems, connected products. Our product applications are proof of <strong>the</strong><br />
progress we have made in <strong>the</strong>se areas - silence thanks to our expertise in<br />
acoustics, healthy cooking through advancements in steam cooking and<br />
frying pan coatings, eco-design through <strong>the</strong> use of recycled materials and<br />
low energy consumption.<br />
250 NEW PRODUCTS<br />
AND MODELS/YEAR<br />
An innovative community<br />
Innovation is born of <strong>the</strong> convergence of talents of all those involved in marketing, research<br />
and design. These three departments, which are all involved in product design, are responsible for <strong>the</strong><br />
proliferation of ideas and <strong>the</strong> study of <strong>the</strong>ir feasibility. The key word when it comes to stimulating this<br />
innovative community is exchange - be it regarding sharing experiences or best practices. This exchange<br />
should be encouraged at every stage of development. The "Innovation Forum" is <strong>the</strong> highlight of <strong>the</strong> year for<br />
this process. It is a 3-day event bringing toge<strong>the</strong>r 250 Group "inventors" and contributors to strategic topics<br />
during workshops, conferences and exhibitions. Collaborative systems <strong>the</strong>n take up <strong>the</strong> reins.<br />
ROWENTA'S ECO INTELLIGENCE RANGE EXPANDS TO COVER LINEN CARE<br />
The Eco Intelligence range from Rowenta is <strong>the</strong> standard bearer for <strong>the</strong> brand in terms of ecology and sustainable<br />
development. Its products are particularly energy-efficient, whilst maintaining <strong>the</strong> same performance. Following on from<br />
<strong>the</strong> success of <strong>the</strong> first Eco Intelligence vacuum cleaners in 2010, Rowenta extended <strong>the</strong> concept in 2011 to include<br />
an iron and a steam station. Both guarantee 30% reduction in energy consumption whilst maintaining 100% ironing<br />
performance. Their new 3D soleplate with 400 microholes concentrates <strong>the</strong> steam onto <strong>the</strong> fabric and avoids wastage.<br />
The steam pressure is also optimised for each kind of fabric in <strong>the</strong> case of <strong>the</strong> steam station or via an "Eco" mode for <strong>the</strong><br />
iron. The Eco Intelligence range is currently being expanded to cover o<strong>the</strong>r product families.
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