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Operations 45<br />
Canada / United States<br />
Rowenta heads to Fashion Week<br />
Rowenta became a sponsor of Fashion Week<br />
in Canada and <strong>the</strong> United States back in<br />
2007. In doing so, it boosted its image as<br />
an expert in linen care and a brand<br />
recognised by fashion professionals.<br />
This event is a chance for us to<br />
produce specific products as limited<br />
editions (irons, steam generators, garment steam brushes) featuring <strong>the</strong> official<br />
logo. These are for use by <strong>the</strong> stylists and are also given as gifts to famous people<br />
attending <strong>the</strong> event. The brand benefits from exceptional media coverage -<br />
Rowenta banners, mentions in <strong>the</strong> press and social networks. Our sales have<br />
reflected this powerful machine with around 26,000 Fashion Week ProMaster irons<br />
sold through teleshopping in a single day. This initiative is also spreading to o<strong>the</strong>r<br />
countries: Czech Republic, Russia, Chile, Spain and Switzerland. And <strong>the</strong>re are<br />
100 Fashion Weeks throughout <strong>the</strong> world!<br />
United States<br />
Being Category Captain at Wal-Mart<br />
Category management is based on a genuine and effective partnership with<br />
a client retailer and has <strong>the</strong> objective of improving shelf space profitability.<br />
As Category Captain for cookware at Wal-Mart since 2006, we manage <strong>the</strong><br />
entire range (Group brands WearEver and T-fal plus competitors) and ensure<br />
good product shelf rotation. This affords us plenty of advantages - boosting<br />
<strong>the</strong> Group’s expertise, gaining better market understanding, optimising ranges<br />
to maximise sales for both parties and a preferential link with Wal-Mart, which<br />
is <strong>the</strong> largest retail network in <strong>the</strong> States.<br />
United States<br />
All-Clad - Products to last a lifetime or longer....<br />
"With products designed to last a lifetime, All-Clad is perfectly in tune with<br />
sustainable development and is going one step fur<strong>the</strong>r by offering to restore<br />
products. Our customers, whe<strong>the</strong>r <strong>the</strong>y are consumers or chefs, are very attached to All-Clad<br />
products; by restoring <strong>the</strong>m we can give <strong>the</strong>m a second lease of life. Our specialists remove and<br />
restore <strong>the</strong> handle and remodel <strong>the</strong> interior and exterior so that <strong>the</strong>y shine like <strong>the</strong>y did when<br />
<strong>the</strong>y were brand new - no more stains, burn marks or deformations. The pilot phase of this new<br />
service was immensely successful and <strong>the</strong> project will be launched in autumn 2012.”<br />
Bill Groll, Research Director, All-Clad
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