Download the file. - Groupe Seb

1 MILLION PEOPLE TOOK PART IN THE
SILENCE FORCE EXTREME GAME
France
Silence is the latest buzz word
Rowenta is making a lot of noise about its Silence Force Extreme, the most silent
powerful vacuum cleaner ever designed. As well as a TV campaign, the brand
is demonstrating the silence of the product on the internet with a fun and
interactive game. Web users are invited to take part in a game to find the sound
level of the vacuum cleaner by making a sound through the microphone in their
computer, which is then measured using a decibel meter. If the sound level is the
same, they can win the vacuum cleaner and if not, they are shown some surprising
footage of the noise levels.
Europe
Technological progress to serve
consumers
The new generation of Tefal mid-range cookware
introduces 6 different ranges, 3 of which are specially
developed for induction hobs. These bring new
advantages in terms of durable coatings, resistant bases
and a brand new modern look. This progress involved
developments in industrial processes, including the hot
stamping of thick bases and the hologram effect (PTFE
charged with magnetic particles), which is a special
feature of the new products. The new range was
responsible for boosting sales in European countries.
Portugal
Breakthrough in Personal care
In a depressed market, Rowenta has achieved considerable
success with its epilators. With a very well-constructed
range of products targeting core and high-end segments,
the brand became market leader in Portugal over 3-4 years
and strengthened its positions considerably in 2011 (+10
market share percentage points in volume and up 12 points
in value). The 360° communications strategy turned out to
be very assertive through a combination of PR campaigns
aimed at women's magazines, internet advertising, POS
operations (presentation displays, totems etc.) and
promotional campaigns (90 day test period for example)
as well as TV ads.
42 Business and Sustainable Development Report 2011