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Strategy 29
Competitiveness
Going beyond product innovation, maintaining a competitive stance enables us to stay ahead of
the competition through a solid manufacturing base, relevant global organisation and cost control.
With the acquisitions of Imusa in Colombia, Asia Fan in Vietnam and more recently Maharaja
Whiteline in India, the industrial landscape of the Group has changed. It has been strengthened on
a global scale and is based on a group of factories that complement one another in their business
operations and are close to their markets, enabling us to provide a better service for our customers
and consumers all over the world.
MAKING A DIFFERENCE
The competitive nature of our sites extends beyond our production capacity. It covers the entire
product life cycle, from the purchase of raw materials and components to managing the after-sales
service, and includes logistical and IT constraints. It is a Group-wide, international vision in which
dialogue and the exchange of good practices are vital to continue improving our industrial
performance.
Our internal skills form the cornerstone of this architecture and it is by making the best use of our
employees' expertise, their experience and their approach to their daily work, that we will be able
to guarantee the sustainable growth of our sites and confirm our place as global leader in the small
domestic equipment market.
ENCOURAGING INDUSTRIAL FLEXIBILITY p. 30
GUARANTEEING THE BEST SERVICE FOR OUR CLIENTS p. 32
ACCOMPANYING CHANGE p. 34