Download the file. - Groupe Seb
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Operations 49<br />
Vietnam<br />
The Group completes <strong>the</strong> acquisition of Asia Fan<br />
In May 2011, <strong>Groupe</strong> SEB took control of Asia Fan, market leader for fans in Vietnam. Set up in 1990,<br />
Asia Fan specialises in manufacturing and marketing fans and occupies <strong>the</strong> top spot in <strong>the</strong> domestic market.<br />
Its brand AsiaVina is very well known and it has 40 of its own stores.<br />
65% of <strong>the</strong> capital • 2011 sales: €10 million • 2 factories • 700 employees<br />
Australia<br />
Continued success<br />
for Air Force<br />
In April 2011, <strong>the</strong> Group<br />
launched a range of three Air<br />
Force models through two<br />
exclusive retailers before<br />
extending its retail outlets at<br />
<strong>the</strong> end of <strong>the</strong> year. Benefiting<br />
from a massive television<br />
advertising campaign and<br />
plenty of marketing support<br />
in shops, Air Force was an<br />
immediate success and <strong>the</strong><br />
Group very quickly gained<br />
market shares.<br />
China: Brand new street marketing campaign<br />
Supor set up an event to illustrate <strong>the</strong> efficiency of its latest non-smoke wok, blocking off<br />
<strong>the</strong> smoke from a factory chimney with a giant wok.<br />
China<br />
Two new Lagostina stores<br />
Lagostina opened two new points of sale in China, one in Chongqing,<br />
<strong>the</strong> o<strong>the</strong>r in Beijing. Several ranges will be available and models<br />
created specially for <strong>the</strong> Chinese market will soon be added.
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