Download the file. - Groupe Seb

Operations 43
France
A dynamic coffee partnership
The pod coffee machine sector under the Krups brand relies on partnerships with
Nespresso and Nescafé for Dolce Gusto products. It continued its strong and
sustained growth in the French market in 2011 exceeding 30% growth rate.
This performance can be attributed to a product strategy that is constantly renewed,
with 2 star models last year - Dolce Gusto Piccolo and Nespresso Pixie, which are
popular with all types of consumer thanks to their compact and very modern design.
For Dolce Gusto, the segmentation of distribution with special models for large
distribution outlets and others reserved for specialist retailers, was an additional
growth leverage.
POD COFFEE PARTNERSHIP:
+ €100 MILLION IN 3 YEARS
Europe
Tefal / Unicef, the key to success
€500,000 was donated to UNICEF to finance a nutritional program
for the children of Madagascar. The money came from a campaign,
which took place from the end of 2010 to May 2011, on a selection
of Tefal products decorated with dancing children. This campaign
consisted of: 1 product sold = €1 donated = 1 day of nutrition. On
the back of this success, Tefal repeated its humanitarian partnership
last September with the "Make a child smile again" campaign, with
cookware featuring a picture on its base. This campaign was in aid
of a more universal cause this time - vulnerable children living in an
environment affected by AIDS. The campaign will continue until June
2012.
Groupe SEB UK,
a pioneer in product
repair
"Until now, whenever a British consumer returned
a product under guarantee, whatever the reason,
retailers would always exchange it. More than 70%
of returned products ended up being dumped before
we could check whether they really were faulty. Now,
we no longer automatically exchange goods more than
a few days after the date of purchase and instead we
ask consumers to contact a call centre. The result: 30%
simply need further explanation of the user manual!
If the goods are broken, we take them back and repair
them within 2 to 3 days. Most of our retailers
understand the benefits of this approach in terms
of sustainable development. We are pioneering figures
in this respect in the United Kingdom."
Stuart McKay, Customer Services Manager, Groupe SEB UK