Download the file. - Groupe Seb
Download the file. - Groupe Seb
Download the file. - Groupe Seb
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Europe<br />
A brand is reborn<br />
The reintroduction of Moulinex in 9 European<br />
countries, following a restriction on using <strong>the</strong> brand<br />
name imposed by <strong>the</strong> European Commission in<br />
2002, has exceeded our expectations with sales of<br />
€35 million. The brand achieved particularly spectacular<br />
performance in <strong>the</strong> Ne<strong>the</strong>rlands, Germany,<br />
Portugal and Belgium, thanks to a very attractive<br />
food preparation range called Rouge Rubis. Fresh<br />
Express, <strong>the</strong> flagship product in this range, took<br />
a significant market share with almost 300,000<br />
products sold. O<strong>the</strong>r products such as <strong>the</strong> Moulinette<br />
and <strong>the</strong> Masterchef food processor also made<br />
a significant contribution to <strong>the</strong> brand's success.<br />
FRESH EXPRESS WITH MORE THAN<br />
2 MILLION ITEMS MANUFACTURED<br />
IN FRANCE AND SOLD IN 50 COUNTRIES
Change language