Download the file. - Groupe Seb
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Operations 47<br />
Brazil<br />
Arno makes an impression<br />
For <strong>the</strong> sixth time in a row, <strong>the</strong> Arno brand came first in <strong>the</strong><br />
Top of Mind 2011 prize, which measures <strong>the</strong> spontaneous<br />
notoriety of brands, in <strong>the</strong> vacuum cleaner category.<br />
Brazil<br />
Cookery courses in disadvantaged areas<br />
For several years now, <strong>Groupe</strong> SEB Brazil has worked in partnership with local<br />
organisations to set up cookery courses for women from <strong>the</strong> poorer areas of<br />
São Paulo. The objective is to help <strong>the</strong>se women make <strong>the</strong> most of foodstuffs<br />
both in an economic and nutritional sense, in particular by using <strong>the</strong> entire<br />
fruit or vegetable, including <strong>the</strong> skin. The courses also include a few<br />
accounting tips to help those who want to sell prepared meals earn extra<br />
income. Around 1,200 women took part in this course in 2010-2011.<br />
Chile / Argentina<br />
Carlo von Muhlenbrock supports Actifry<br />
The deployment of Actifry is continuing in South America thanks to <strong>the</strong><br />
involvement of Chilean chef Carlo von Muhlenbrock, who champions a lack<br />
of excess and plenty of flavour in cuisine. It's a clear message, which has proved<br />
itself in numerous markets and is already bearing fruit in Argentina and Chile.<br />
Brazil<br />
Arno awarded its 2 nd Nova prize for beauty products<br />
For <strong>the</strong> 2 nd year running, Arno won <strong>the</strong> Prêmio de Beleza prize for beauty products, organised<br />
by <strong>the</strong> women's magazine Nova in Brazil, for <strong>the</strong> Liss & Style Arno for Elite.
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