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Strategy 33
Competitiveness
Permanent adaptation of the logistics chain
The volatile global economy is prompting the Group to question itself constantly. It is essential
that we analyse and understand the behaviour of our retail clients in order to provide the best response
to their requirements in terms of stocks, whether they have their own centralised logistics platforms or
expect a personalised service. To achieve this, the Group needs to demonstrate flexibility and select the best
configuration for its warehouses. The pooling of stocks, in Northern Europe for example, is one of our
major schemes for optimising the logistics chain.
SETTING UP THE EXPORT
LOGISTICS DEPARTMENT
In order to reinforce the expertise
of our employees and the
specialisation of our structures,
the Group has set up an Export
Logistics department to manage
flows both for export and within
the Group. This department
provides an interface between
the French factories and the
markets and aims to make its
cross-disciplinary skills available in
other areas as well - management
of flows of goods and information,
customs procedures and transport
Intelligent packaging
For 2 years now, the Group has been considering how to optimise its product packaging to
make it better adapted to its use both during transport and during storage on retailers' shelves. Since
2010, our "EFFYPACK" approach has enabled us to identify the various issues linked with packaging at
different stages of product creation, marketing and despatch. This collaborative work has made way for
the first solutions to be put in place in 2011 to optimise pallet loads and thereby improve competitiveness...
whilst at the same time reducing our impact on the environment
THE EFFYPACK APPROACH
HAS ENABLED US TO GAIN
UP TO 14% LOAD RATE
QUALITY AT THE HEART OF THE PRODUCT CYCLE
Ensuring optimal product quality is one of the Group's main priorities. As well as ensuring consumer
satisfaction, quality represents a leverage for gaining competitive advantage, both during production
and after-sales service management.