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Download the file. - Groupe Seb

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Strategy 31<br />

Competitiveness<br />

Rapid development<br />

Over <strong>the</strong> past few years, <strong>the</strong> industrial pro<strong>file</strong> of <strong>the</strong> Group has changed enormously.<br />

At <strong>the</strong> end of 2011, <strong>the</strong> Group had 29 factories, including:<br />

- 2 Imusa factories in Colombia since March;<br />

- 2 factories in Vietnam since <strong>the</strong> acquisition of Asia Fan in May;<br />

- 1 site in Nor<strong>the</strong>rn India, from <strong>the</strong> acquisition of Maharaja Whiteline at <strong>the</strong> end of December.<br />

This international progress represents a tremendous opportunity for development for <strong>the</strong> Group.<br />

Within this context, <strong>the</strong> Group ensures <strong>the</strong> coordination of international expertise by encouraging<br />

contact between teams and <strong>the</strong> passing on of knowledge and skills.<br />

Sharing experiences<br />

At <strong>the</strong> same time, <strong>the</strong> Group depends on new methods of industrial management. The OPS<br />

(Operation Performance SEB) program has been set up to increase current and future production site<br />

competitiveness through permanent improvement of industrial performance... by aiming for excellence.<br />

This is a program with a very wide spectrum, which relies on <strong>the</strong> commitment of employees throughout<br />

<strong>the</strong> entire production cycle. Everyone is required to identify problems, suggest improvements, get<br />

involved in implementing solutions and pass on good practices to <strong>the</strong> rest of <strong>the</strong> Group.<br />

SHARING AND CAPITALISING ON EXPERIENCES WORLDWIDE<br />

TO INCREASE COMPETITIVENESS<br />

"The 12 production sites for <strong>the</strong> cookware business unit (9 of which are outside France) all<br />

have something in common - high-tech manufacturing procedures in very diverse areas such<br />

as metal working, surface preparation, <strong>the</strong> application of coatings and assembly and finishing<br />

operations.<br />

The Rumilly site with its 45 million products per year and its highly automated processes is a recognised<br />

centre of expertise for non-stick frying pans and saucepans.<br />

This recognised expertise can naturally be exported to o<strong>the</strong>r international sites in <strong>the</strong> business unit as part<br />

of our continuous development of new synergies and reinforcement of our expertise, allowing us to improve<br />

our power of innovation and industrial competitiveness all <strong>the</strong> time.”<br />

François Muller, Director of Industrial Operations, Cookware

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