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STRONG<br />
PERFORMANCE<br />
IN 2011<br />
You carried out a number of acquisitions last year. What<br />
have <strong>the</strong>se contributed towards <strong>Groupe</strong> SEB?<br />
We acquired <strong>the</strong> Colombian company Imusa at <strong>the</strong> beginning of <strong>the</strong><br />
year, <strong>the</strong>n we took over Asia Fan in Vietnam in May and Maharaja<br />
Whiteline in India in December. These acquisitions have enabled us<br />
to accelerate our growth or get a foothold in <strong>the</strong>se countries, by<br />
bringing in brands known to local consumers, sales teams and<br />
production sites. When it comes to external growth, we look for<br />
complementary companies, which ei<strong>the</strong>r give us access to countries<br />
in which we don't yet have a presence or are not very well<br />
established or open up a family of products in which our presence<br />
is still embryonic. We can <strong>the</strong>n immediately take up a position in<br />
tomorrow’s key markets, by integrating in particular <strong>the</strong> skills of local<br />
teams in developing specific products that are adapted to local<br />
markets - soya milk extractors in China, spice mixers in India etc.<br />
We also increased our holding in our Chinese subsidiary, Supor, last<br />
year, bringing it to 71%. This reinforces our initial long-term<br />
investment made in 2007. The founding family of Supor are still<br />
shareholders in <strong>the</strong> business and <strong>the</strong> founder's son, Xianze SU, is<br />
Chairman. Supor is still listed on <strong>the</strong> Shenzhen stock exchange,<br />
which is a guarantee of good transparency and governance.<br />
Does your international strategy include a corporate<br />
responsibility dimension?<br />
The Group has been involved in <strong>the</strong> fight against exclusion for<br />
several years now through <strong>the</strong> <strong>Groupe</strong> SEB Foundation,<br />
focussing on housing, training and employment, and not only<br />
in France. Our approach is based on numerous campaigns<br />
across all continents. In Brazil, for example, Arno is heavily<br />
involved in <strong>the</strong> shanty towns, with a practical and educational<br />
approach towards nutrition (making bread, optimum use of<br />
foodstuffs etc.). In China, Supor has been involved in building<br />
schools in very remote areas for several years now. The<br />
numerous initiatives taking place all over <strong>the</strong> world unite our<br />
employees, including those from newly acquired companies,<br />
affording <strong>the</strong>m a sense of pride and belonging.<br />
How do you deal with current diversity issues within<br />
<strong>Groupe</strong> SEB?<br />
We have more than 60 subsidiaries worldwide and multiculturality<br />
is an everyday reality for <strong>the</strong> Group. We try to make <strong>the</strong> most of it<br />
by encouraging international mobility, helping us to enrich our<br />
teams, which are made up of very diverse nationalities. The Group<br />
has also created organisations for monitoring internal diversity and<br />
has set up, in France for example, associative partnerships with a<br />
view to increasing <strong>the</strong> number of people we hire from minority<br />
groups (Nos Quartiers ont des Talents, Institut Télémaque, Mozaïk RH).<br />
At <strong>the</strong> same time, we ensure gender equality in <strong>the</strong> workplace in<br />
terms of pay, training and career development. This approach, which<br />
is long established within <strong>the</strong> Group, was formalised in 2011 by an<br />
agreement to promote equality and deter discrimination.<br />
In practice, we focus on a single criterion - competence, regardless<br />
of its type or where it comes from. We also encourage this kind of<br />
initiative in all of our subsidiaries.<br />
02 Business and Sustainable Development Report 2011