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Better sales forecasting to ensure greater reactivity
In light of the uncertain economic context in 2011, the Group had to adapt and adjust its
production and stocks to the realities of a progressive slowdown in demand and the requirements of
retailers looking to reduce their stock levels significantly.
The Group was able to respond well to these changes thanks to its strong and dynamic organisation.
This is based on increased collaboration between our marketing teams, various marketing managers in
charge of sales forecasting, production facilities and the logistics teams in charge of stock management.
This collaborative planning between various specialists has enabled the Group to gain a better understanding
of the complexity of flows and fluctuating markets.
An efficient partnership with Chinese suppliers
Upstream of the production process, logistics teams ensure the supply of spare parts and components,
many of which come from China. In order to increase the reliability of deliveries, the Group wanted to support
its suppliers by setting up innovative communications systems to ensure better anticipation of requirements and
optimum order tracking. The objective is to improve service levels.
Our logistics teams have to be able to face up to the challenge of supporting the Group's rapid
international growth and absorbing its increasing power, whilst guaranteeing an optimum level
of service for our retail clients.
GUARANTEEING THE BEST
SERVICE FOR OUR CLIENTS
32 Business and Sustainable Development Report 2011