Download the file. - Groupe Seb

Japan
T-fal extends its kettle range
A forerunner in kettle sales in Japan and the undisputed market leader, T-fal is
continuing its development by extending its range:
• Aprecia ultra clean fulfils the high demands of consumers in terms of hygiene
anti-bacterial plastic, easy to clean thanks to its ultra-polished heating element
and removable lid.
• Antoinette ensures complete safety – an increasingly crucial criterion
in Japan - with its watertight lid to prevent any water leak even
if the kettle is dropped.
IN 2011, T-FAL SOLD MORE THAN
2 MILLION KETTLES IN JAPAN
Japan
Solidarity - wide-scale involvement within the Group
A large movement of solidarity spread within Groupe SEB to come to the aid of the
victims of the series of disasters that struck Japan in March 2011 - earthquake,
tsunami and the accident at the Fukushima plant. Through its employees, its
Foundation and its subsidiaries, the Group raised a total of €600,000 (€420,000 of
which was in donated products), which was handed over to the Japanese Red Cross.
This organisation played a pivotal role in rehousing victims, restoring access to
healthcare and providing psychosocial support for victims.
Korea
Positive publicity for Rowenta
Launched in Korea in 2010, the Rowenta haircare range expanded this
year with the arrival of the Respect hair straighteners. This launch was
the first of its kind, aimed at consumers who could try the straighteners
out for themselves at the many special events taking place in shops and
on the streets! These were reported in the press, appearing immediately
in magazines and on television... In two years, Rowenta has established
itself as a specialist haircare brand!
48 Business and Sustainable Development Report 2011