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Governance 01<br />

A Group with<br />

a LONG-TERM VISION<br />

What were <strong>the</strong> most significant events of <strong>the</strong> past year?<br />

2011 turned out to be a particularly active year for <strong>the</strong> Group from<br />

every perspective. We successfully managed <strong>the</strong> relaunch of <strong>the</strong><br />

Moulinex brand in Europe and we continued our expansion in<br />

emerging markets, in particular through acquisitions and our<br />

increased stake in Supor. We enhanced our innovation tools by<br />

creating an investment company, SEB Alliance, to acquire holdings<br />

in start-up technologies. Finally, we diversified our financing sources<br />

by launching our inaugural bond issue of €300 million... 2011 has<br />

without doubt been a busy year for <strong>Groupe</strong> SEB!<br />

Interview with <strong>the</strong> Chairman and CEO<br />

THIERRY DE LA TOUR D’ARTAISE<br />

In a more difficult economic context, how did <strong>Groupe</strong> SEB<br />

manage to achieve such a strong performance in 2011?<br />

Our results have been very satisfactory - sales, operating result from<br />

activity, operating profit and net income all achieved record levels<br />

last year. This performance is all <strong>the</strong> more remarkable when<br />

compared with 2010, a year that was already exceptional. The year<br />

was admittedly full of contrast, with a first half stimulated by<br />

buoyant markets - with <strong>the</strong> exception of countries such as Greece,<br />

Portugal and Spain - and slowed growth at <strong>the</strong> end of <strong>the</strong> year,<br />

especially in Europe. Overall, however, we benefited from <strong>the</strong><br />

growth of our markets and new impetus from <strong>the</strong> launch of new<br />

products, with gains in market share as well. At <strong>the</strong> same time, we<br />

have been able to count on <strong>the</strong> responsiveness of all of our<br />

employees, which has enabled us to control our costs. I would like<br />

to take this opportunity to thank <strong>the</strong>m.

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