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Dissertation_Paula Aleksandrowicz_12 ... - Jacobs University

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In line with the approach, I will understand structural factors as economic factors which<br />

are external to the firm and exert impact on its policy e.g. in the form of economic pressure<br />

for rationalisation. As relevant macro-economic factors, I regard the economic situation in<br />

the analysed countries, the competition on the market, ownership transformation of<br />

companies, unemployment and framing conditions on the labour market (demand for certain<br />

qualifications or regional differences in demand), rationalisation and modernisation<br />

processes.<br />

Personnel management has been also studied from the behavioural science and<br />

institutional economics angle. The framework of behavioural science is, alike neo-classical<br />

theory, interested in decisions within organisations but starts on the premises of bounded<br />

rationality and recognises the organisation as independent variable, within which<br />

heterogeneous interests and divergent power relations exist (Berger/Bernhard-Mehlich<br />

2001: 134). The framework can be applied to explain decisions in organisations and<br />

relations between employer and employee. The theory of incentives and contributions<br />

(March/Simon 1958) may help explain why it could be profitable for managers to include<br />

age management policies and to retain older workers. Bartscher-Finzer/Martin (1998)<br />

explicate with the help of this theory that organisations pursue a uniform personnel policy<br />

(in the meaning of politics) but they apply differential incentives and different singular<br />

measures of personnel policy (Personalarbeit) for different groups of workers, according to<br />

the rule that “specific job performance requires specific incentives” (ibid: 116, 140-1; own<br />

transl.). In case of complex tasks, the employer would strives to ensure a stable and longlasting<br />

employment relationship or to increase the identification of the workers with the firm<br />

through participative and inclusive measures (ibid: 136-139).<br />

The firm-structural approach and the theory of incentives and contributions lead to<br />

hypothesis 2B: Firms have a uniform personnel policy for all workers. Older workers<br />

are regarded by firms as a ´problem´ or a ´resource´ depending on their individual<br />

potential.<br />

The competing hypothesis 2A and hypothesis 2B are an answer to the diverging view on<br />

human capital in general and older workers in particular applied by classical and neoclassical<br />

strands of economics, on the one hand, and theories of social action which broaden<br />

21

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