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Frommer's Las Vegas 2004

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A LOOK AT THE PAST 297<br />

lush tropical foliage—not to mention a 50-foot volcano that dramatically<br />

erupted regularly! Wynn gave world-renowned illusionists Siegfried & Roy carte<br />

blanche (and more than $30 million) to create the most spellbinding show <strong>Las</strong><br />

<strong>Vegas</strong> had ever seen.<br />

THE 1990S THROUGH TODAY: KING ARTHUR MEETS KING TUT<br />

The 1990s began with a blare of trumpets heralding the rise of a turreted<br />

medieval castle fronted by a moated drawbridge and staffed by jousting knights<br />

and fair damsels. Excalibur reflected the ’90s marketing trend to promote <strong>Las</strong><br />

<strong>Vegas</strong> as a family-vacation destination.<br />

More sensational megahotels followed on the Strip, including the new MGM<br />

Grand hotel, backed by a full theme park (it ended Excalibur’s brief reign as the<br />

world’s largest resort), Luxor <strong>Las</strong> <strong>Vegas</strong>, and Steve Wynn’s Treasure Island.<br />

In 1993 a unique pink-domed 5-acre indoor amusement park, Grand Slam<br />

Canyon, became part of the Circus Circus hotel. In 1995 the Fremont Street<br />

Experience was completed, revitalizing downtown <strong>Las</strong> <strong>Vegas</strong>. Closer to the Strip,<br />

rock restaurant magnate Peter Morton opened the Hard Rock Hotel, billed as<br />

“the world’s first rock ’n’ roll hotel and casino.” The year 1996 saw the advent<br />

of the French Riviera–themed Monte Carlo and the Stratosphere Casino Hotel<br />

& Tower, its 1,149-foot tower the highest building west of the Mississippi. The<br />

unbelievable New York–New York arrived in 1997.<br />

But it all paled compared with 1998–99. As <strong>Vegas</strong> hastily repositioned itself<br />

from “family destination” to “luxury resort,” several new hotels, once again<br />

eclipsing anything that had come before, opened. Bellagio was the latest from<br />

<strong>Vegas</strong> visionary Steve Wynn, an attempt to bring grand European style to the<br />

desert, while at the far southern end of the Strip, Mandalay Bay charmed. As if<br />

this weren’t enough, The Venetian’s ambitious detailed re-creation of everyone’s<br />

favorite Italian city came along in May 1999, and was followed in short order<br />

by the opening of Paris <strong>Las</strong> <strong>Vegas</strong> in the fall of 1999.<br />

The 21st century opened up with a bang as the Aladdin blew itself up and<br />

gave itself a from-the-ground-up makeover, while Steve Wynn blew up the<br />

Desert Inn, with plans to open a new showstopper, Le Reve, by 2005. Along the<br />

way, everyone has expanded, with first the Luxor, then Caesars, and lately, Mandalay<br />

Bay, Venetian, and Bellagio all adding new towers and hundreds more<br />

rooms each. Clearly, no one can rest on their laurels in <strong>Vegas</strong>, for this is not only<br />

a city that never sleeps, but one in which progress never stops moving, even for<br />

a heartbeat.<br />

For the latest shake-ups on the Strip, see “What’s New in <strong>Las</strong> <strong>Vegas</strong>,” at the<br />

beginning of this guide.

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