Fashion Marketing: Contemporary Issues, Second edition - Pr School

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Developing a research agenda for the internationalization of fashion retailing 105 Fernie, J., Moore, C., Lawrie, A. and Hallsworth, A. (1997). The internationalisation of the high fashion brand : the case of Central London. Journal of Product and Brand Management, 6 (3). Fernie, J., Moore, C. and Lawrie, A. (1998). A tale of two cities: an examination of fashion designer retailing within London and New York. Journal of Product and Brand Management, 7 (5). Hollander, S. C. (1970). Who are the multinational retailers? In Multinational Retailing, pp. 14–53. Michigan State University Press. Jackson, G. I. (1976). British Retailer Expansion into Europe. Unpublished Ph.D. Thesis, UMIST, Manchester. Johnson, M. and Allen, B. (1994). Taking the English ‘apple’ to Spain: the Adams experience. International Journal of Retail and Distribution Management, 22 (7), 39. Kacker, M. P. (1985). Transatlantic Trends in Retailing: Takeovers and Flow of Know-How. Connecticut: Quorum Books. Levitt, T. (1983). The globalisation of markets. Harvard Business Review, 16 (3). Lualajainen, R. (1991). International expansion of an apparel retailer – Hennes and Mauritz of Sweden. Zeitschrift fur Wirtschaftsgeographie, 35, Heft 1, 1–15. Lualajainen, R. (1992). Louis Vuitton Malletier – a truly global retailer. Annals of the Japanese Association of Economic Geographers, 38 (2), 55–70. Martenson, R. (1987). Is standardisation of marketing feasible in culture bound industries? International Marketing Review, 4 (3), 7–17. McHarg, K., Lea, E. C. and Oldroyd, M. (1992). European Market Entry Strategies of UK Clothing Retailers. Working Papers Series, University of Sheffield. Moore, C. (1997). La Mode Sans Frontiers? – The Internationalisation of Fashion Retailing. Working Paper, Institute for Retail Studies, University of Stirling. Moore, C. (1998). La mode sans frontiers: the internationalisation of fashion retailing. Journal of Fashion Marketing and Management, 1 (4), 345–56. Moore, C. and Murphy, R. (2000). The strategic exploitation of new market opportunities by British fashion companies. Journal of Fashion Marketing and Management, 4 (1). Murphy, R. and Bruce, M. (1999). The structure and organisation of UK clothing retailing. Journal of Fashion Marketing and Management, 3 (3). Salmon, W. J. and Tordjman, A. (1989). The internationalisation of retailing. International Journal of Retailing, 4 (2), 3–16. Simpson, E. M. and Thorpe, D. I. (1996). A conceptual model of strategic considerations for international retail expansion. In Akehurst, G. and Alexander, N. (Eds.), The Internationalisation of Retailing. London: Frank Cass, pp. 16–24. Sparks, L. (1996). Reciprocal retail internationalisation: the Southland Corporation, Ito-Yokado and 7-Eleven convenience stores. In Akehurst, G. and Alexander, N. (Eds.), The Internationalisation of Retailing. London: Frank Cass, pp. 57–96. Sternquist, B. (1997). International expansion by US retailers. International Journal of Retail and Distribution Management, 19 (4), 13–19.
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Fashion Marketing
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Fashion Marketing Contemporary Issu
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Contents Foreword List of Contribut
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Contents vii Why do fashion retaile
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Contents ix 14 The international fl
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Foreword Fashion is driven by creat
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List of contributors Emma Banister
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List of Contributors xv identity. H
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List of Contributors xvii M. C. Lam
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Acknowledgements Tony would like to
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Introduction In this introduction t
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Introduction xxiii supermarket fash
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1 Globalization: global markets and
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Globalization: global markets and g
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2 Supply chain strategies, structur
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Supply chain strategies, structures
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Page 80 and 81: Challenges of fashion buying and me
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Page 108 and 109: Segmenting fashion consumers 83 if
Page 110 and 111: Segmenting fashion consumers 85 of
Page 112 and 113: Segmenting fashion consumers 87 Gub
Page 114 and 115: 5 Developing a research agenda for
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Store environment of fashion retail
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The process of trend development le
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Innovation management in creating n
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Marketing plan Phase 1: Line planni
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11 Consumers and their negative sel
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Consumers and their negative selves
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Fashion retailer desired and percei
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Schmidt (1995) Corporate Identity M
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13 Fashion e-tailing Ruth Marciniak
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Fashion e-tailing 261 retailers are
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Fashion e-tailing 263 Then and Delo
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Fashion e-tailing 265 STAGE ONE Dev
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Fashion e-tailing 267 and Vijaysara
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Fashion e-tailing 269 Table 13.2 Be
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Table 13.3 Empirical work on fashio
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Lu and Rucker Identification of pre
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Fashion e-tailing 275 Hall, J. (199
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14 The international flagship store
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The international flagship stores o
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15 The making and marketing of a tr
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The making and marketing of a trend
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Approaches to doing research 309 Cr
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Approaches to doing research 311 In
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Approaches to doing research 313 ch
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Index Accessible luxury, 178 Adidas
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Index 317 Couture shows, 183 Creati
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Index 319 free trade, 9-10 impact,
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Index 321 Micro-marketing, 198 Midd
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Index 323 design factor, 156-7 soci
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