Fashion Marketing: Contemporary Issues, Second edition - Pr School

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Contents Foreword List of Contributors Acknowledgements Introduction xi xiii xix xxi 1 Globalization: global markets and global supplies 1 Tony Hines Introduction 1 Fashion markets and fashion marketing 2 The growing impact of China on world textile and clothing markets 6 India’s expected growing share of the world market 6 MFA 1974–1994 7 The WTO ATC 1995–2004 7 Free trade vis-à-vis fair trade 9 WTO rules in practice: an illustrative case 10 The globalization phenomenon 13 Value creation, information and powerful brands 14 Globalization defined 14 Globalization and its impact upon supplies 16 Market definition 17 Large retailers and their influence on trade 18 UK retail structure 19 UK retail market size and market shares 20 The growth of supermarket fashion 22 Global production networks: global sourcing 24 Summary 25 References 25 2 Supply chain strategies, structures and relationships 27 Tony Hines Antecedents of supply chain management 28
vi Contents Supply chain strategies 32 Total cost of ownership 37 Supply chain structures 46 Supply chain relationships 48 Supply chain research 49 References 50 3 Challenges of fashion buying and merchandising 54 Margaret Bruce and Lucy Daly Introduction 54 Dynamics of fashion sourcing 55 Fashion supply chain 59 Managing a portfolio of supplier relationships 60 Vendor selection 62 Fashion buying decision criteria 63 Buying processes 63 Fashion buying cycle 66 Fashion retail buying 67 Conclusions 69 Acknowledgement 69 References 69 4 Segmenting fashion consumers: reconstructing the challenge of consumer complexity 73 Tony Hines and Lee Quinn Introduction 73 Global interest in market segmentation 74 The cited benefits of market segmentation 74 Research developments in the history of market segmentation 75 Market segmentation: the evidence 76 Making sense of the segmentation paradox 77 When social worlds collide 78 Social encounters of a third kind 82 The social construction of identity 83 Implications for fashion marketing 84 References 85 5 Developing a research agenda for the internationalization of fashion retailing 89 Christopher M. Moore and Steve Burt Introduction 89 What is the internationalization of fashion retailing? 91 Who are the international fashion retailers? 92 Where are fashion retailers developing international operations? 92 When does fashion retailer internationalization occur? 94
Page 2 and 3: Fashion Marketing
Page 4 and 5: Fashion Marketing Contemporary Issu
Page 8 and 9: Contents vii Why do fashion retaile
Page 10 and 11: Contents ix 14 The international fl
Page 12 and 13: Foreword Fashion is driven by creat
Page 14 and 15: List of contributors Emma Banister
Page 16 and 17: List of Contributors xv identity. H
Page 18 and 19: List of Contributors xvii M. C. Lam
Page 20 and 21: Acknowledgements Tony would like to
Page 22 and 23: Introduction In this introduction t
Page 24 and 25: Introduction xxiii supermarket fash
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Supply chain strategies, structures
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Challenges of fashion buying and me
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4 Segmenting fashion consumers: rec
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Segmenting fashion consumers 75 req
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Segmenting fashion consumers 77 seg
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Segmenting fashion consumers 79 (19
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Segmenting fashion consumers 81 (20
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Segmenting fashion consumers 83 if
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Segmenting fashion consumers 85 of
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Segmenting fashion consumers 87 Gub
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5 Developing a research agenda for
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Developing a research agenda for th
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6 Retail brand marketing in the fas
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Retail brand marketing in the fashi
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Competitive marketing strategies of
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8 Store environment of fashion reta
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Store environment of fashion retail
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The process of trend development le
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Innovation management in creating n
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Marketing plan Phase 1: Line planni
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11 Consumers and their negative sel
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Consumers and their negative selves
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Fashion retailer desired and percei
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Schmidt (1995) Corporate Identity M
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13 Fashion e-tailing Ruth Marciniak
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Fashion e-tailing 261 retailers are
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Fashion e-tailing 263 Then and Delo
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Fashion e-tailing 265 STAGE ONE Dev
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Fashion e-tailing 267 and Vijaysara
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Fashion e-tailing 269 Table 13.2 Be
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Table 13.3 Empirical work on fashio
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Lu and Rucker Identification of pre
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Fashion e-tailing 275 Hall, J. (199
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14 The international flagship store
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The international flagship stores o
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15 The making and marketing of a tr
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The making and marketing of a trend
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Approaches to doing research 309 Cr
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Approaches to doing research 311 In
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Approaches to doing research 313 ch
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Index Accessible luxury, 178 Adidas
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Index 317 Couture shows, 183 Creati
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Index 319 free trade, 9-10 impact,
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Index 321 Micro-marketing, 198 Midd
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Index 323 design factor, 156-7 soci
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