Fashion Marketing: Contemporary Issues, Second edition - Pr School

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Fashion Marketing
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Fashion Marketing Contemporary Issu
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Contents Foreword List of Contribut
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Contents vii Why do fashion retaile
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Contents ix 14 The international fl
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Foreword Fashion is driven by creat
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List of contributors Emma Banister
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List of Contributors xv identity. H
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List of Contributors xvii M. C. Lam
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Acknowledgements Tony would like to
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Introduction In this introduction t
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Introduction xxiii supermarket fash
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1 Globalization: global markets and
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Globalization: global markets and g
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2 Supply chain strategies, structur
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Supply chain strategies, structures
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Challenges of fashion buying and me
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4 Segmenting fashion consumers: rec
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Segmenting fashion consumers 75 req
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Segmenting fashion consumers 77 seg
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Segmenting fashion consumers 79 (19
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Segmenting fashion consumers 81 (20
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Segmenting fashion consumers 83 if
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Segmenting fashion consumers 85 of
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Segmenting fashion consumers 87 Gub
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5 Developing a research agenda for
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Developing a research agenda for th
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6 Retail brand marketing in the fas
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Retail brand marketing in the fashi
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Competitive marketing strategies of
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8 Store environment of fashion reta
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Store environment of fashion retail
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The process of trend development le
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Innovation management in creating n
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Marketing plan Phase 1: Line planni
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Page 232 and 233: Innovation management in creating n
Page 242 and 243: 11 Consumers and their negative sel
Page 244 and 245: Consumers and their negative selves
Page 256 and 257: Fashion retailer desired and percei
Page 260 and 261: Schmidt (1995) Corporate Identity M
Page 284 and 285: 13 Fashion e-tailing Ruth Marciniak
Page 286 and 287: Fashion e-tailing 261 retailers are
Page 288 and 289: Fashion e-tailing 263 Then and Delo
Page 290 and 291: Fashion e-tailing 265 STAGE ONE Dev
Page 292 and 293: Fashion e-tailing 267 and Vijaysara
Page 294 and 295: Fashion e-tailing 269 Table 13.2 Be
Page 296 and 297: Table 13.3 Empirical work on fashio
Page 298 and 299: Lu and Rucker Identification of pre
Page 300 and 301: Fashion e-tailing 275 Hall, J. (199
Page 302 and 303: 14 The international flagship store
Page 304 and 305: The international flagship stores o
Page 322 and 323: 15 The making and marketing of a tr
Page 324 and 325: The making and marketing of a trend
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The making and marketing of a trend
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Approaches to doing research 309 Cr
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Approaches to doing research 311 In
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Approaches to doing research 313 ch
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Index Accessible luxury, 178 Adidas
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Index 317 Couture shows, 183 Creati
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Index 319 free trade, 9-10 impact,
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Index 321 Micro-marketing, 198 Midd
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Index 323 design factor, 156-7 soci
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