Fashion Marketing: Contemporary Issues, Second edition - Pr School

316 Index
Burton, 23
Buyer–supplier focus, 48
Buyers, 11, 24, 34, 55, 58, 61, 64, 170, 173,
180, 183
responsibilities, 65
Buying and merchandising, 54
buying processes, 63–6
decision criteria, 63
fashion buying cycle, 66
fashion retail buying, 67–9
hard and soft skills, 65, 66
sourcing, 55–9
supplier relationships portfolio, 60–2
supply chain, 59–60
vendor selection, 62
Buying processes, 63–6, 67
C&A, 23, 102, 103, 177
Cake, 304
Calvin Klein, 91
Cambodia, 2, 9
Canada, 9, 238
Captain Crikey, 301, 304
Carphone Warehouse, 116
Carrefour, 118
Catalogue retailers, 267
Centex Life Solutions, 120
Ceylon, see Sri Lanka
Chanel, 132, 278
Chaos, acceptance, 79
Character, 225
Childrenswear, 93, 98
China, 2, 3, 4, 6, 9, 25, 55, 56, 58, 133–4,
280
Chloe, 278
Christian Dior, 100, 133
Christian Lacroix, 100
Clothing, 2, 7, 9, 157, 169–70, 206, 218,
224, 225
industry, in Sri Lanka, 10, 12
leading exporters and importers, 5
major regional flows, in exporting, 4
and textile market, in China, 6
see also Apparel
Clothing and textile market, see Textile
and clothing market
Colour, 41, 171, 175, 180, 307
Comite Colbert, 136
Comme des Garcons, 145, 288, 291
Commercial objectives, 98
Commitment loss, 79
Communication:
of consumer, 122–6
for experiential marketing, 141–3, 146
luxury brand values, 145–6
Communications and designs, 236–7
H&M case, 244–6
Zara case, 249–50
Competition, 29, 39, 56, 98, 134, 203
Complexity, 30, 73
Concept cube, 118–19, 120
Consumer, 22, 73, 83, 110–13, 203, 217
behaviour, 16–17, 35, 81, 202
communication, 122
complexity challenge, reconstruction,
73
in crowded store, 157–8
expectations, 118, 142–3, 153, 155, 157,
159–60, 161
negative selves, 217
older, 135
satisfaction, 153–4, 155, 157
store choice decision, 158–60, 161
younger, 134–5, 147
Consumption, 79, 80, 81
constellation, 196
symbolic, 216–21
Convergent thinking, 208
Co-ordination costs, 36
Copycat brand, 136
Corporate behaviour, 236
H&M case, 243
Zara case, 248–9
Corporate culture, 115–16, 234–6
H&M case, 242–3
Zara case, 248
Corporate identity, 231–2
definition, 233
development, 232–3
H&M case, 242, 252
identity gap, 233–4
mix, 235
Zara case, 247, 253, 254–5
Corporate identity construct, 234
communications and designs, 236–7
corporate behaviour, 236
corporate culture, 234–6
market conditions and strategies, 237
products and services, 236
Cosmopolitan, 183