Fashion Marketing: Contemporary Issues, Second edition - Pr School

List of Contributors
xvii
M. C. Lam graduated from ITC in 1998. After graduation she worked in Next
(Asia) Ltd as Assistant Merchandiser. She now works for the Hong Kong
Government’s Health and Environment Hygiene Department.
Beatrice Le Pechoux is currently a Post-Doc Research Assistant at North
Carolina State University.
Trevor J. Little is currently Professor and Head of Department of Textile and
Apparel Technology and Management at North Carolina State University.
Professor Little received his Bachelor’s degree in Textile Industries from the
University of Leeds in 1971. He then went on to obtain a Ph.D. degree in 1974
from the University of Leeds. Professor Little’s research interests include
apparel manufacturing and management, production and assembly systems,
design for manufacturability, automated manufacturing systems, handling
systems, manufacturing simulation, human factors, technology development,
and information technology.
Ruth Marciniak B.A. Hons, PgD, M.B.A., is a Senior Lecturer in Marketing
and Retail Management at London Metropolitan University. She is currently
completing her PhD thesis on e-commerce strategy planning processes
employed by the UK fashion retail sector. Her research activities have provided
her with the opportunity to access major UK fashion retailers. She has
also published in the area of fashion retailing and e-commerce in refereed journals
including the International Journal of Retail and Distribution Management
and the Journal of Fashion Marketing and Management. She has presented academic
papers at a number of national and international conferences, including
EIRASS and EAERCD. In addition to lecturing at London Metropolitan
University she has lectured at Manchester Business School and is an External
Examiner at the University of Northumbria and the University of Paisley.
Christopher M. Moore is Professor in Marketing and Retailing at Heriot Watt
University in Edinburgh. He is Director of the George Davies Centre for Retail
Excellence. Previously, He was Professor in Marketing and Director of the
Glasgow Centre for Retailing at Glasgow Caledonian University, Glasgow. He
has published widely in the area of fashion marketing and the focus for his
doctoral research was the international expansion of fashion retailers into the
UK. He has consulted to a wide variety of fashion companies, ranging from
Issey Miyake to Marks & Spencer. He is also a regular guest columnist on consumer
issues for Emap media.
Lee Quinn B.A., M.Res., P.G.C.E., is a Lecturer in Marketing at Manchester
Metropolitan University Business School. He was previously an ESRC supported
Doctoral Researcher at Manchester Metropolitan University Business
School. His research interests include managerial sensemaking, the discursive
and linguistic construction of identity, and the development of philosophically