Fashion Marketing: Contemporary Issues, Second edition - Pr School

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Fashion Marketing Contemporary Issues Second edition Tony Hines and Margaret Bruce AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEW YORK • OXFORD PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Butterworth-Heinemann is an imprint of Elsevier
Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP, UK 30 Corporate Drive, Suite 400, Burlington, MA 01803, USA First edition 2001 Second edition 2007 Copyright © 2001, 2007, Tony Hines and Margaret Bruce. Published by Elsevier Ltd. All rights reserved The right of Tony Hines and Margaret Bruce to be identified as the authors of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988 No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone (44) (0) 1865 843830; fax (44) (0) 1865 853333; email: permissions@elsevier. com. Alternatively you can submit your request online by visiting the Elsevier web site at http:// elsevier.com/locate/permissions, and selecting Obtaining permission to use Elsevier material Notice No responsibility is assumed by the publisher for any injury and/or damage to persons or property as a matter of products liability, negligence or otherwise, or from any use or operation of any methods, products, instructions or ideas contained in the material herein. British Library Cataloging in Publication Data A catalog record for this book is available from the British Library Library of Congress Cataloging in Publication Data A catalog record for this book is available from the Library of Congress ISBN–13: 978-0-7506-6897-2 ISBN–10: 0-7506-6897-0 For information on all Butterworth-Heinemann publications visit our web site at http://books.elsevier.com Typeset by Charon Tec Ltd (A Macmillan Company), Chennai, India www.charontec.com Printed and bound in The Netherlands 07 08 09 10 11 10 9 8 7 6 5 4 3 2 1
Page 2 and 3: Fashion Marketing
Page 6 and 7: Contents Foreword List of Contribut
Page 8 and 9: Contents vii Why do fashion retaile
Page 10 and 11: Contents ix 14 The international fl
Page 12 and 13: Foreword Fashion is driven by creat
Page 14 and 15: List of contributors Emma Banister
Page 16 and 17: List of Contributors xv identity. H
Page 18 and 19: List of Contributors xvii M. C. Lam
Page 20 and 21: Acknowledgements Tony would like to
Page 22 and 23: Introduction In this introduction t
Page 24 and 25: Introduction xxiii supermarket fash
Page 26 and 27: 1 Globalization: global markets and
Page 28 and 29: Globalization: global markets and g
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Supply chain strategies, structures
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Challenges of fashion buying and me
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4 Segmenting fashion consumers: rec
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Segmenting fashion consumers 75 req
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Segmenting fashion consumers 77 seg
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Segmenting fashion consumers 79 (19
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Segmenting fashion consumers 81 (20
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Segmenting fashion consumers 83 if
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Segmenting fashion consumers 85 of
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Segmenting fashion consumers 87 Gub
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5 Developing a research agenda for
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Developing a research agenda for th
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6 Retail brand marketing in the fas
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Retail brand marketing in the fashi
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Competitive marketing strategies of
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8 Store environment of fashion reta
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Store environment of fashion retail
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The process of trend development le
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Innovation management in creating n
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Marketing plan Phase 1: Line planni
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11 Consumers and their negative sel
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Consumers and their negative selves
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Fashion retailer desired and percei
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Schmidt (1995) Corporate Identity M
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13 Fashion e-tailing Ruth Marciniak
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Fashion e-tailing 261 retailers are
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Fashion e-tailing 263 Then and Delo
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Fashion e-tailing 265 STAGE ONE Dev
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Fashion e-tailing 267 and Vijaysara
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Fashion e-tailing 269 Table 13.2 Be
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Table 13.3 Empirical work on fashio
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Lu and Rucker Identification of pre
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Fashion e-tailing 275 Hall, J. (199
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14 The international flagship store
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The international flagship stores o
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15 The making and marketing of a tr
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The making and marketing of a trend
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Approaches to doing research 309 Cr
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Approaches to doing research 311 In
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Approaches to doing research 313 ch
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Index Accessible luxury, 178 Adidas
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Index 317 Couture shows, 183 Creati
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Index 319 free trade, 9-10 impact,
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Index 321 Micro-marketing, 198 Midd
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Index 323 design factor, 156-7 soci
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