Fashion Marketing: Contemporary Issues, Second edition - Pr School

List of Contributors
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identity. He completed his doctorate at Loughborough University and has
published his work in the European Journal of Marketing on brand identity in
the automobile industry.
Tony Hines B.A., Econ. (Hons), Ph.D., F.R.S.A., M.C.I.M. is Professor of
Marketing at Manchester Metropolitan University Business School. He is
Director of Doctoral Programmes and has research interests in supply chain
strategies, marketing decisions, lifestyles, consumption and identity. He has
led international consultancy assignments and funded research projects in
these areas. He is the author of 16 books including Supply Chain Strategies –
Customer-Driven and Customer Focused and Management Information for
Marketing Decisions in addition to Fashion Marketing – Contemporary Issues,
all published by Elsevier. Furthermore, he has authored and co-authored
a number of academic journal articles most recently for the European Journal
of Marketing, the Journal of Marketing Management, the International Journal
of Entrepeneurship and Management and The Textile Institute Journal. He has
also published a number of book chapters based on his research interests.
Additionally, he has a number of international and prize-winning conference
papers. He regularly contributes press commentary and is in demand as a
commentator on contemporary marketing issues for both print and broadcast
media.
Margaret K. Hogg is Professor of Consumer Behaviour and Marketing at
Lancaster University Management School. She read Politics and Modern
History at Edinburgh University, followed by postgraduate studies in history
at the Vrije Universiteit, Amsterdam and then by an M.A. in Business
Analysis at Lancaster University. She spent 6 years working in Marketing with
K Shoes, Kendal. Prior to joining UMIST in September 1995, she completed a
Ph.D. at Manchester Business School in Consumer Behaviour and Retailing.
She subsequently worked as a Senior Lecturer in consumer behaviour at
Manchester School of Management, UMIST before taking up her current post.
Her research interests include consumer behaviour, retailing and marketing
history. Her work has appeared in refereed journals, including the Journal of
Marketing Management, the European Journal of Marketing and the International
Journal of Advertising. She has presented papers at a number of international
conferences, including US meetings of the Association for Consumer Research
and the Society for Consumer Psychology.
Cynthia L. Istook is currently an Associate Professor, Department of Textile
and Apparel Technology and Management at North Carolina State University.
Dr Istook received her Bachelor’s degree in Fashion Merchandising, Clothing,
and Textiles from Texas Christian University in 1976. She worked for Sanger
Harris (a Federated Department store) for almost 3 years in the management
training programme as an assistant buyer and department group manager.
Dr Istook obtained a Master’s degree in 1989 and a Ph.D. degree in 1992
from Texas Woman’s University. Her master’s thesis research concerned the