Fashion Marketing: Contemporary Issues, Second edition - Pr School

List of contributors
Emma Banister is a Lecturer in Consumer Behaviour at Lancaster University
Management School. Her first degree was in Politics and History at Newcastle
University, and she completed her M.Sc. in Marketing at the School of
Management in 1997. Her postgraduate dissertation was on the structure and
transfer of meaning in the music industry, and specifically explored the consumption
of imagery by adolescent consumers. Emma was later awarded her
Ph.D. from UMIST where she conducted research into symbolic consumption
and the rejection of products – specifically the notion that the ‘undesired
end state’ functions as an incentive to avoid products with negative images.
The research draws on social psychology and sociology in its examination
of possible selves and product user stereotypes. A variety of methods were
employed (including projective techniques) to generate both qualitative and
quantitative data.
Margaret Bruce B.Sc., M.Sc., Ph.D., is Professor of Design Management and
Marketing at Manchester Business School and where she is also the Director
of the Centre for Business Research. She holds a Professorship in Design and
Fashion Marketing at University of the Arts London and a Professorship of
Strategic Design Management at ICN, University of Nancy 2, France. She
holds an Honary Professorship at Xi’an Institute of Technology, China.
Professor Bruce has published 10 books and her latest books are: ‘Marketing
Leadership by Design’ (Butterworth-Heinemann 2005) and International
Retail Marketing (Butterworth Heinemann 2004). She has published over 200
papers in the areas of fashion marketing, innovation and design. Professor
Bruce has conducted a number of international research programmes in
design and innovation. She is a member of Council of the British Academy of
Management.
Steve Burt B.A. Ph.D., is Professor of Retail Marketing at the Institute for
Retail Studies in the Department of Marketing, University of Stirling, and
is president of the European Association for Education and Research in