Boxoffice-October.01.1955

: ...._
! sales,
; .^
OCTOBER 1, 1955
'
TW^
MODERN
o n t n I
Four Vital Steps to Greater Candy Sales Wan tA>fCT% 8
Push Big-Ticket Candy Items in All RKO Theatres 9
History of Candy Indicates That People of All Ages
Have Had a Sweet Tooth 10
More and More Patrons Choose the Dime Bar 12
From Empty Store to Full-Time Concessions 14
Its a far cry from li.i. .^._i,o
ol nickel popcorn and candy to 25-cenl
buttered corn, and candy items ranging
upwards to 35 and 50 cents, as sold
in theatro t^-i ...
it is the higherpriced
ai fitable items such
' ti •• .^
,. ,,..., us the tremendous
which have put the
M.- .;..-i.ien into the big-time merchandising
business.
Some Merchandising Tricks That Sold More Candy Bars of a
Specific Name Brand 15
" '
calls lor
mship of the
Candy Floss, an Old Circus Item, Spins High Profits for Drive-ln 16
Big Fall Popcorn Promotion Backed by Coordinated Plan
of National Advertising 17
DOUGHNUTS: A Hole-in-One for the Concessions Dollar
at Drive-ln 20
50°o Increase in Concessions Soles Follows 50%
Increase in Space Ida Vandivier 22
Projector Maintenance and Servicing Guide Wesley Trout 24
Theatre Maintenance Questions and Answers Dave E. Smalley 32
Ties Theatre Promotion to Civic Activities Phil Hannum 37
16mm Kiddy Shows Attract Eorly Crowds 39
DEPARTMENTS:
Projection and Sound 24 New Equipment and
D J
Readers
c D
Service Bureau
ic
35
, Developments '^
41
Advertising Index 36 Literature 43
Drive-In Theatres 37 About People and Product 44
ON THE COVER
Food and refreshments are big business at the Bayshore Sunrise
Drive-ln Theatre. Bayshore. Long Island. The 1.200-car drive-in.
which was opened last summer, serves turkey roll and shrijnp roll
sandiciches at 30 cents, hot dogs at 20 cents and pizza pies for
60 cents. Potato stix are 20 cents, cold drinks 10 and 20 cents and
ice cream comes in 10. 15 aJid 25-cent units. Many adult and
children s play activities contribute to the heavy run on the concessions
counter.
their concessi .r,
ol refreshment it.i:.: -ii.a tho trrrnnq
of soles personnel.
Most exhibitors
from the supermark'
found that moss di. . .i
other items, open tc
produce far greater liolcj v.itii r.egligible
shortages.
To serve patrons bet' :'e
a more inviting atmost "o
achieve greater efficier. x-
hibitors have recently r-- -d
enlarged their concessit: .d
equipment.
Some thealremer.
and outdoor, have _
,
_ ;
full-time restourotnt business, with the
stand or cafeteria serving both the theatre
and street or highway trade.
This
I-..,,.-, r- .'^.-.-^^•^,^r^ -,[ rniirsc, requifes
found it highly profitable.
iting equiptried
it have
Still another avenue to an expanding
business is the "new" item, and alert
exhibitors are always looking out lor it
and ready to give it a try. Two items
with exceptionally high profit, doughnuts
and candy floss, are discussed in
this issue, with information provided t-^
help other exhibitors set up shop.
L. THATCHER, Monoglna Editor
I.
The MODERN THEATRE Section of BOXOFFICE ^. included m the
Editorial or general business correspondence should be oddrc'.'.cl
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