Boxoffice-October.01.1955

I hat
Here's
Your Chance
to get in the
BIG
MONEY
Be Sure
lo Play
As a screen
game. Hollywood takes
top honors. As a boxofiice attraction,
it is without equal. It has
been a favorite with theatregoers for
15 years.
Write today for complete details!
Be sure to give sealing or car
capacity.
HOLLYWOOD
AMUSEMENT
COMPANY
831 South Wabash Avenue
Chicago 5, Illinois
Oklahoma
(Continued from preceding pagei
Eastern
a house that caters to a working-class family
trade. This type theatregoer wants the sort
of thing he likes on his radio or TV—fast,
even corny, westerns or hillbilly fare. To
me, it seems a shame that "Blades on Ice"
couldn't have stood them in line at the
Rialto. It would have helped show business
in this state no end, and show business could
.^tand a lot of helping.
A few weeks back, you'll recall, we
mentioned that the Tulsa downtown theatres
had introduced smoking in the balconies of
the Rialto, Majestic, Ritz and Orpheum. The
Tulsa papers, running a letters forum each
day, have been printing a number of letters,
some of which are quite critical of this
policy.
In talkmg over the matter of lower theatre
grosses this summer at most air conditioned
theatres, J. C. Duncan, Tulsa city manager
for Video, said that one thing entered into
the picture in a big way. That is more and
better home air conditioning, so folks can
stay at home in comfort, watch TV, listen
to great music, attired in shorts and sipping
a glass of cool refreshment.
Early in the summer we reported the opening
of the Grove, Okla., drive-in. Recently
one of the former partners, Stanley James
Sullins, filed a banki-uptcy petition listing
debts of $29,590, assets of $7,303, with $3,925
claimed exempt.
On Saturday (3) the Broken Arrow Drivein
ran an all-night program, with this notation
on one of its ads: "Adult entertainment.
Watch the screen come to life at 2 a.m. with
beautiful girls." "We'll bet many a guy stayed
up just to see this eye-filling screen entertainment.
Gene Welsh, manager of the de luxe Delman,
got a nice lot of space in the local newspapers
for "Female on the Beach." The
picture shown here grabbed off some extra
newspaper space. Mildred Brinlee contacted
Welsh for a photo of her favorite player, Jeff
Chandler. So Welsh had Miss Brinlee don
her prettiest bathing suit and had this snapshot
made at one of the Tulsa swimming
pools—Miss Brinlee hanging on to a life-size
cutout of the handsome star. It is a good
Florida's FIRST Supply House
MEW ADDRESS .
206 MEMORIAL HIGHWAY
TAMPA, FLORIDA
stunt and one which will help drag the
customers up to the boxoffice.
In addition, Welsh had some tie-in ads
with the Oklahoma Natural Gas Co., showing
Joan Crawford and Jeff Chandler in a 1955
Servel-equipped kitchen. One space, run on
August 24, was five columns wide by 15 inches
deep.
Howco and SG in Court
To Keep 'Bold' Rights
CHARLOTTE— A temporary restraining
order was secured Monday in Mecklenburg
superior court against Filmakers Releasing
Organization by Screen Guild Productions of
the Carolmas, Inc., distributing in the Charlotte
territory; Howco Exchange, Inc., distributing
in the Atlanta territory, and Howco
Exchange of Tennessee, Inc., distributing in
the Memphis territory.
Tlie plaintiffs allege that they hold the exclusive
franchise to distribute eight pictures
released by Filmakers in their respective territories,
four of which have been released,
and one. "The Bold and the Brave," which is
ready for release; the plaintiffs further allege
that they were approached by Irving H. Levin,
president of Filmakers. who tried to induce
them to surrender "The Bold and the Brave"
from their franchise; upon refusal, Filmakers
served a notice of termination of the
plaintiffs' franchises.
The Mecklenburg com-t issued a temporary
restraining order against Filmakers against
licensing or distributing "The Bold and the
Brave" in the plaintiffs' respective territories
except through the plaintiffs.
The court also issued an order of notice to
Filmakers to .show cause, on October 3, why
the temporary order should not be made permanent;
and why they should not be further
enjoined from violating the other terms of
their franchise agreements.
NEW PHON 8-5189
NEW CONVENIENT PARKING
for Our Customers
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UNITED THEATRE SUPPLY CORP.
Religious Films Played
With Others Criticized
TORONTO The propriety of playnig a
strictly religious picture on a program that
has film entertainment of a different type
has again been the cause of some criticism.
Tlic latest case concerned the playing of "Tlic
Prince of Peace" at the Windsor Drive-In on
a bill with "Sombrero."
A similar situation, recently, was the playing
of "Martin Luther" along with a feature
could be classed as a leg show.
78
BOXOFFICE October 1, 1955