Boxoffice-October.01.1955

ADD NEW COLOR TO YOUR PROFIT PICTURE
...WITH THE NEW LILY THEATRE CUP! %
History of Candy Indicates
That People of All Ages
Have Had a Sweet Tooth
Reed W. Robinson, general partner.
Golden Nugget Sioeets. Ltd.. has viade a
hobby of collecting odd and interesting
facts about candy and its history during
his 27 years in the candy biisiiiess. Some
of them, luhich are given belov), are reprinted
from Candy Industry.
The histoi-y of candy goes back thousands
of years. The longing for concentrated
sweets goes all the way back to our
arboreal ancestors. They probably competed
with bears for caches of wild honey,
even before they discovered their own
nakedness, and later competed with bears
for the latters' hides to use in coverine
their nudity. Over the millenniums, experimental-minded
ape men and cave men
doubtless learned to combine honey with
fruits into something remotely resembling
candy.
10
*^?^^
Here's the brightest idea yet for boosting beverage soles
wherever movies are shown — indoors or outdoors! It's the
new Lily* Cold Drink Theatre Cup, available in 3 sizes ...
each in a different color!
The attractive "curtain and footlight" design mokes drinks look more
inviting . . . sells them faster, especially during intermissions
(when most refreshment soles ore made). The different colors show you
at a glance the right size cup for the right price range —
there's no mix-up of sizes during a rush operation.
The new Lily Theatre Cup also "sells" patrons on your theatrel
One side says: "MOVIES FOR THE FINEST ENTERTAINMENT,"
selling customers while they're of the show. The other side says:
"FOR THE FINEST MOVIES VISIT US AGAIN,"
keeping 'em coming back for more movies
and more drinks!
"Ring up the curtain" now on the
Lily
Theatre Cup and let this "star
performer" ring up bigger profits for yooi
Moil the coupon for details and samples.
'i^
LILY-TULIP CUP
CORPORATION
122 East 42nd Straat, New York 17, N.Y.
•T M. Rei. U.S. Pol. OH.
n
Have your representative see us,
G Send samples of ttic new
Lily Theatre Cup.
Name
Address
Molds for making candy have been unearthed
from Egyptian tombs. A candy
shop was found in the ruins of Pompeii. A
legend widely known in the Orient names
the sons of Noah as the earliest candy
makers. The story is that when they left
the parental home they took with them for
their travels sweet meats made of wheat
starch and grape juice boiled together to
give them the most nourishing and compact
form of food for use on their travels.
Later the Egyptians candied dates in honey
and left a record of that industry in paintings
on their tombs. Even the manna
spoken of in the Bible as coming down from
heaven was a confection made of honey
and coriander.
The children who made that long, agonizing
trip to the Holy Land, on the Chil
dren's Crusade, cooked a mixture of grape
.iuice and flour into a kind of a sweet
paste that could be carried on their journey.
A modern version of it can be found
on today's candy counters as Turkish Paste
King Arthur's Knights ate cakes made
of crushed meal, honey and spices from thf
Orient. General Montgomery's men. chas
ing Rommel's army across the desert sand;
of Africa, munched on chocolate bars fron
America.
When Jason set out on the Argo t
search for the Golden Fleece he carrie(
with him dried grapes—raisins, dried fig
and nuts. Several thousand years latei
the American 49'ers trekked across thi
continent to find gold. They carried keg
of molas.ses and boxes of maple sugar fror
New England. These, at the end of thci
journey, were worth far more than the)
weight in gold.
At the time of the Revolutionary Wa
candy venders wandered through the Brii
ish Army picking up bits of information
I
report back to the Rebels,
The MODERN THEATRE SECTIC