Boxoffice-October.01.1955

. Sod«rn«tt«r
. . «nd
'
Some Merchandising
Tricks
That Sold More Candy Bars
Of a Specific Name Brand
Wtiat are siiinc of Uir bol nu'ii-luuidisiim
iricks theatre eonccssionalres can use to
.stU more candy bars? Specifically, how
i-an they best sell more of a particular
brand?
The Williamson Candy Co.. maker of Oh
Henry! bars, wanted to find out. and held
a four-month contest amont; its dealers
with $5,000 in cash prizes awarded for the
best ideas. Some of the most effective are
given below.
One contestant from Ohio wrote that he
affixes a theatre pass to the bottom of an
occasional Oh Henry! candy bar wrapper.
He then places a display card on the candy
counter telling customers that whoever purchases
one of the lucky bars will receive a
free ticket to the theatre. He commented
that this has caused a lot of comment and
txcitement around the candy counter and
has brought additional traffic to the candy
department.
.so that he could bo sure ihf buii had boon
bouKht in hl.s tlieulre, but uppuifnHy nome
method of liandllnR thl.s, such us n dlntinctivp
rubber .stamp, was .sel up.
Another theatre mnnnKcr .siimulnled
hl.i
candy sjiles In Kcncral, and his oh Henry!
sales In particular, by occa.iloiuilly culllnK
up Oh Henry! candy burs Into .small plecen
and placlnR these pieces In u dish on top
of his candy counter . . . invltlni* customers
to help themselves to samples.
One contestant Increased .sales by putting
extra Oh Henry! bars In each Oh
Henry! column of vendinK machines, adding
a sign reading: "Take a chance, you
may get two!"
Another entry said that she increased
sales of the bar by displaying Oh Henry'
prominently and recommendlni: it lus ilubc.nl
chocolulr-covrriHl candy in !;
weiithrr nUo a.s nulrltiouM und enpri!'.
bullfl.i.
hen.
Ci-; birthduy oa Oh Hem
•.
day, A.. .. i.'i V ..•->•••»". ciirrylnv ui.
extra column of
ir, incrniM-'!
Miles for anolhei
>
Mont of ihr other idriLH nubmlttcd iv.
follcx In thp thfiilrc bimlnei' were fllhthat
they arc olwuy.s In hIjkR and on diplay.
The bur In no well lutown that it
does .Hcll steadily wherever U U dUplayed
If the carpel Is to function nx the fociil
poini In a .severely plain archltectunii
MASS DISPLAYS UP SALES
Another entry, this one from Colorado.
wrote that she makes a mass display of
Oh Henry! bars on top of her candy case
from time to time. This large display
seems to attract attention to the concessions,
with a resulting increase in sales.
One girl wrote that she had made a
corsage of Oh Henry!
i
candy bars probably
i
taped together with Scotch tape and wore
this corsage for a few days while she was
behind the concessions bar. When customers
commented on the unusual corsage
she invited them to buy and enjoy Oh
Hem-y! candy bars.
Several contestants said that they increase
sales on the well-known bar by using
Oh Henry! decals on the candy case or
near the candy department.
One theatre manager wrote that he had
a contest from time to time in which he
gave theatre tickets to the youngsters who
brought in the most Oh Henry! wrappers
from bars purchased in his theatre. He did
not explain how he marked the wrappers
SODAMASTER BEVERAGE DISPENSING EQUIPMENT
. , , . the star of any refreshment bar
,
• To biq if*T% b*nc«t
finqar ditptnitt loH drinhi f«st«r thjn jny olh«r rr^vtrKxt p«4l
Juit A flick of •
flow of crowds handltd filter «nd %4iimt. Scd«m«it«r qi/«r«nf««t low«r b«v»'4g«
coitt rvqardltii of your pr*t*nt mattiodi bookh*«p«rt in mora and mor«
Ihtatari. outdoor and indoor. «r« «w«rd!ng th« Profit Otcar to Sodamaitar
VARIETY OF REASONS SODAMASTER A SMASH HIT
•qu«l or
hiqttff
• As mgch «l tS7. M'inqt on baffled floort. tt% Mvlngi on club H>da
• A «ty of tUvofi. lnlt