Boxoffice-October.01.1955

A Display for Special Type Marquee
A special marquee construction at the
State in Manchester, N. H., a Jamestown
Amusement Co. house, permits use of the
center part above the canopy for unusual
giant displays. The "what's playing"
legend on this marquee appears on each
of two wings, one left, one right. Both
slant back to the wall of the building at
approximately 45-degree angles, permitting
easy view of the signs from either direction.
The center portion, however, is left open,
unobstructed by regular marquee frontage.
Here, above the canopy, manager F. D.
Scribner can make use of special signs and
WANTED ... TO BUY
other horizontal display pieces which most
other theatres have to bypass because of
state Rights
lack of space.
The open area, extending clear across
For Oklahoma
the outside of the theatre, is lit up at
night, further enhancing visibility of the
display in the neighborhood of the theatre.
FEATURE
Floodlights give it illumination from below.
MOTION PICTURE For the recent showing of "The Glass
Must Have Strong
Slipper," Scribner mounted a huge cutout
display of Leslie Caron and a slipper
Potential Boxoffice
one week in advance and during the run.
Sign was lit at night by floodlights.
UNITED THEATRE OWNERS
In the Magazines
OF OKLAHOMA, INC.
Columbia's "My Sister Eileen" gets top
p. O. Box 1342 Phone Forest S-7904
rating in
OKLAHOMA
a review in the October issue of
CITY, OKLA.
Compact. "Joyous," "outstanding" and
ED THORNE RED SLOCUM
"sprightly" are the adjectives used in describing
the film.
ore Hotel
TOA C
A photograph
Angeles^
of Anita Ekbcrg graces
Calif.
the cover oj the current Cue mth a
tioo-page story on her appearance in
Warner Bros.' "Blood Alley."
BLOWERS
ATOMIC JIT LAMPHOUSE BLOWERS
uti rn bolli Driit-ln ind Indoor A«a
Ttititrii.
ngle unilt (or inch lamp and doub a "T'
i (or
pipt Kitpi LaiTid Cool and CItan. . . . Cl<
CASY TO INSTALL. PRICED RIGHT
TICKET
lEIUIlT $<
IKE NEW ,
pfiUNiT
"The Girl in the Red Velvet Swing" is
given four pages of stills, background and
commentary in the October 4 Tempo. "Intelligent
script" and "absorbing drama"
are two of many compliments the author
bestows upon the 20th-Fox opus.
REGISTERS m coin changers
ONE YEAR
GUAIANTEE
WE BUY - SELL- TIADE
ALL MAKES-ALL MODELS
TICKET
1223-7 South Wobotk A<
REGISTER
IRANDT ^MODELS
LIGHTNING t
INDUSTRIES
Treasures in Lobbies
For Patrons of 'Villa'
"The Tieasure of Pancho Villa" was
given away, figuratively, to patrons when
it opened at four Texas theatres from
September 28 through October 1. A treasure
chest, containing envelopes with prizes,
was made available to ticket buyers in the
lobbies of the Majestic in San Antonio,
the Metropolitan in Houston, the Palace in
Dallas and the Worth in Fort Worth. The
prizes were promoted from merchants for
plugging merchandise at the theatres.
The film title also was used in an essay
contest sponsored by a leading newspaper
in each of the four Texas cities. Readers
were asked what they'd do if they found
the treasure purported to be around somewhere
in the area. The winner received a
free roundtrip to Mexico via American Airlines.
The newspapers were the Dallas
News, the Houston Post, Fort Worth Press
and San Antonio Express.
Local Woman Appearing
In Film Aids Promotion
When Manager Stan Goodman of the
Hollywood Theatre, Sioux Falls, S. D..
learned that a local housewife had a brief
part in "Ti-ial," he advised MGM's press
representative in the area, Norm Levinson,
that here was something worthy of publicity.
Levinson contacted the housewife, Betty
Hanson, and found that she had also appeared
in "The King's Thief," "The Bar
Sinister" and "Guys and Dolls." She also
was an extra in over 50 Hollywood productions
and plans to return to filmmaking
soon.
He invited her to the screening of "Trial,"
and afterwards had her pose with the Sioux
Falls mayor and chief of police as well as
with exhibitors from nearby towns. The
photos plus stories broke in papers in the
surrounding area. The Sioux Falls Argus-
Leader, for one, devoted a three-column
photo plus a nine-inch story to the writeup
on the local celebrity.
Parade in Bare Feet
Manager M. A. Elkins of the Colbert in
Sheffield, Ala., installed three lovely young
"Annie Oakleys" in the Tri-Cities Labor
Day parade to create interest for "Shot
gun." The female sharpshooters were thret
local belles armed with guns, holsters, cow
boy hats and Wild West attire. No shoes
though: the pretty outlaws, who paid of:
at the boxoffice, paraded in bare feet.
A Break on Marines
Di.scovering that there were four Marine
from Bellingham, Wash., appearing ii
"Battle Cry," city manager Leroy Kastne
of National Theatres sent an invitation t
Lheir parents to attend the opening at th
Mount Baker In that city. The local Marl
Reserves unit and recruiting station helpe
publicize the opening which got goo
breaks on radio and in newspapers. I
46
— 310- BOXOFFICE Showmandiaer :
: October 1, 19l!