Boxoffice-October.01.1955

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• iL*BLE
. . Top
A Theatre Beverage Tie-in
A. B. Anderson of the Pontioc Theatre, Saranac
Lake, N. Y , promoted a Cott beverage giveaway in
which every child attending a Saturday matinee
received a free can, courtesy of the local distributors.
In return, Anderson set up a display case in
his theatre lobby, advertising the Cott line.
Decals to Promote Candy
As a Delicious Food
Small dL'cals lor candy counters and
..:L;er decals for candy industry trucks
being distributed by the National Candy
i.esalers Ass'n, Inc. to stimulate public
:est in its national "red heart" drive
joost candy consumption.
The red heart decal features the slogan,
-aidy Is Delicious Food, Enjoy Some
try Day." Decals designed for theatre
incession stands are four inches in diamter.
while the decals for trucks and other
ehicles are 12 inches in diameter.
A minimum number of each size was
urnishcd free of charge to members by
he NCWA. in cooperation with the Nalonal
Confectioners' Ass'n which contribited
initially up to 50,000 small decals for
ise at retail outlets. NCWA also hopeilace
decals on 50,000 of the indusi:
.>'ks.
railers Promote Bottled Drinks
.
Cartoon variety trailers are being u .;
y United Cahfornia Theatres to promoii
3ft drinks in bottles as intermission n -
reshers at their concessions stands. UCl'.
jhlch owns 125 theatres in northern CalliJrnia
and services many more, runs the
irtoons just before the refreshment break,
tiling attention to the kind of bottled
avors available.
THE BALANCED LINE
OF "BEST SELLERS
These famous bars, plus Smoolh Sailin', make up o bolanced line of
10c bars ttiat can't be beat. Sales everywhere are zooming! And we
supply powerful sales helps with TV advertising in most
metropolitan markets. Stock up now end boost your "toke"
with this famous line. These bars are also ovoiloble in 5c sizes which
occompony the big leaders .
Star, Big Time and Hollywood.
HOLLYWOOD CANDY DIV.
HOLLYWOOD BRANDS. INC. - CENTRALIA ILL
A
INCREASES YOUR BUSir. ES:, PECAUSf IT
Mates popooru Away^ befter!
5|C Adds delicious buttery flavor
ijC Brings out all the natural goodness of the corn
jl^ Gives popcorn an appctiiing butter-like
1 appearance
ippearance
nd intensifies all
\ ^ Accentuates ant
*\ ' wnndorfiil fl.i .Ivors
these
AT Alt GOOD POPCORN SuPPlt DLALERS
The Savorol Co./ Popcorn BIdg , Ni^hviilc. Tcnn.
3XOFFICE October 1. 1955 19