Boxoffice-October.01.1955

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Strong Poll Support
In Minneapolis Area
MINNKAl'OL.lS llu- AiKlUMUi' Awiird.-
poll is iTcelviiiK the complete cooperation of
all the indu.suy groups in this territory.
There'll be a. luncheon at the Hotel Nicollet
here at 12:30 p.m. October 3 for the formal
teeoff. All exhibitors are urged to attend to
learn from industry leaders the campaign's
details
North Central Allied has acclaimed the
poll "one of the finest boxoffice builders
In the industry's history."
"If you don't take part in the poll you will
be doing yourself a great disservice, in our
opinion." an NCA bulletin says. "Newspapers,
radio and TV and other media are telling
your patrons about the poll. And if you're
not in on it. they'll wonder why you are
behind the times.
"The poll is a grand chance for all of
exhibition to get together and work on a
project which will mean dollars at the boxoffice
and a great st«p forward in public
relations."
The Minnesota Amusement Ckj. and RKO
Theatres are participating fully. Harry B.
Fiench. MAC president, and Bennie Berger,
NCA head, are co-chairmen of the committee
In charge of the poll in this area.
Human Values Are First,
Editor Tells Film Men
MINNEAPOLIS Hollywood i.s warned in a
Minneapolis Morning Tribune editorial to
keep in mind that the various new "fancy"
projection techniques in themselves "don't
assure a good film."
Captioned "Reminder to Hollywood," the
editorial stresses that it isn't sufficient that
the current widescreen and other latest
processes give motion picture audiences their
money's worth "as never before" in this respect.
"They (Hollywood) forget—or, busy counting
the boxoffice, they ignore—the fact that
intelligent and witty dialog, believable characterizations,
a setting remarkably true to life,
and a story that hasn't entirely lost touch
with reality are also helpful in capturing
and holding an audience," declares the editorial.
"The film people do turn out some excellent
pictures. But the fact remains that in too
much of their product they seek to u.se technical
excellence as a substitute for the sense
of human reality that always has been the
hallmark of good theatre."
Village Board Buys Theatre
GRAFTON. WIS.—The shutt«red Grafton
Theatre here has been purchased by the
village board. It is intended to install a
swimming pool in the auditorium. Other
parts of the building will be used as offices
and for a library.
Theatre Is Dedicated
To Town's Children
\iri;iiil.i, .\Uiiii.—A Nlronc |)lt»li for
f.iniil) tr.idc, imrlitnlarly tin- vouiiic fry.
Is b«-;irinc iM.xoffl.r fruit at (lit- .Sl.itr
TluMtn- hiri-, a.