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Boxoffice-October.01.1955

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. . real<br />

Drive-In Food Counter Dps Sales-Per-Person MORE PATRONS CHOOSE DIME BAR<br />

Continued from page 13<br />

BLUMENTHAL'S GOOBERS: Blumenthal Bros. Chocolate<br />

Co., Philadelphia, Pa.<br />

Coated peanuts,<br />

BLUMENTHAL'S RAISINETS: Blumenthal Bros.<br />

Chocolate Co., Philadelphia, Pa.<br />

Coated raisins.<br />

VAN HOUTEN MILK: C. J. Van Houten & Zoon,<br />

Inc., New York, N. Y.<br />

Milk chocolate bar.<br />

This is the new ServeORomic drive-in theatre concessions stand which is composed of units which<br />

may be bolted together in any shape or combination.<br />

Concession sales have been boosted five<br />

cents per customer at locations testing<br />

Manley's new Serve-O-Ramic drive-in<br />

theatre concession stand, according to the<br />

manufacturer's reports. Designed exclusively<br />

for drive-in theatres, it consists<br />

Avoid Strong Cleaners<br />

There has been an increasing tendency<br />

shown to learn more about the chemical<br />

nature of the materials used to clean<br />

floors. One of the most important chemical<br />

characteristics of a cleaner is it pH<br />

value, which is a measure of the relative<br />

of a prefabricated, cafeteria-style steel<br />

counter with sections ranging from two to<br />

20 feet in length. These units may be<br />

bolted together in any shape or combination<br />

to fit a theatre's individual space requirements.<br />

The counter features built-in<br />

food warmers and drink coolers, and table<br />

height of the counter displays food to<br />

maximum advantage. Rear loading makes<br />

stock maintenance easy. At test locations<br />

the Manley counter is said to have cut<br />

cafeteria payroll by about half and promoted<br />

faster traffic flow. The stand will<br />

be shown at the upcoming tradeshows.<br />

acidity or alkalinity of a solution. The<br />

question often arises as to whether or not<br />

a cleaner is a "neutral" cleaner. It has<br />

been shown that the only absolutely neutral<br />

solution is distilled water. Strang<br />

alkalies, as well as strong acids, are very<br />

destructive to floors and other surfaces.<br />

DUNCAN'S CAROLS: International Foods Dist.,<br />

Montreal, Canada.<br />

Caramel chocolate roll.<br />

FARLEY'S CELLO BAGS: Farley Manufacturing Co.,<br />

Skokie, III.<br />

Line of different candies in cello bogs.<br />

(30) Tie<br />

NECCO FRUIT TREATS: New England Confectionery<br />

Co., Cambridge, Moss.<br />

HOLLYWOOD MILK SHAKE: Hollywood Candy Co.,<br />

Centralia, III.<br />

Malted milk and coating.<br />

CHARM CLUSTERS: Charms Co.,<br />

Stick suckers in assorted flavors.<br />

Asbury Park, N.J.<br />

EUCLID'S FULL OF ALMONDS: Euclid Candy Co.,<br />

San Francisco, Calif.<br />

GOOD AND PLENTY: Quaker City Chocolote and<br />

Confectionery Co., Philadelphia, Pa.<br />

Candy coated licorice,<br />

MOUNTAIN BAR: Brown & Haley, Tacomo, Wash.<br />

Cream center, coating and chopped peanuts.<br />

2 PROVEN PROFIT-MAKERS<br />

FOR BOTH INDOOR and OUTDOOR THEATRES<br />

4c Extra Profit On Each Hot Dog!<br />

$90 Profit On A Single Case!<br />

GENUINE READY-TO-SERVE CHILI SAUCE WITH MEAT<br />

• With this topping, which costs only a fraction of a cent, you can easily<br />

sell Hot Dogs tor five cents more— EXTRA PROFIT of 4c each!<br />

•Costs less than catsup or pickle relish, actually less than mustard!<br />

• Plenty of meat, ground very tine .<br />

Chili Beans, crushed to protect<br />

GENUINE BARBECUED PORK OR BEEF FOR SANDWICHES<br />

As much as $90 on a single case! And no waste or<br />

FAST throw-away! Open cons os needed.<br />

PROFITS! 29 oz. can makes 20 sandwiches<br />

No. 10 can makes 72 sandwiches<br />

customer's clothes!<br />

• Variety of servings: "Chili Burgers"; over meat loaf; as spaghetti sauce;<br />

on leftover meets. Makes regular Chili Con Carnc; just add beans!<br />

29 oz. Can serves over 50 Hot Dogs<br />

No. 10 Can serves over 200 Hot Dogs<br />

Box 1010<br />

Castleberry's<br />

•""j' Take advantage of rush periods and fast turnover'<br />

PREPARATION'<br />

Serve in seconds— much faster than hamburgers. Always<br />

FAST<br />

ready to serve!<br />

Brings repeat business, because it's genuine barbecue,<br />

SALES! actually cooked over smoldering wood coals!<br />

Packed 24/29 oz. cans to case; 6 No. 10 cans to case<br />

Food Company<br />

¥AMO\JS FOR OVER HALF A CENTURY<br />

Augusta, Ga.<br />

18 The MODERN THEATRE SECTION

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